The Gateway or the immersive maze from the world’s top NFT creators.
The worlds of traditional fine art and NFTs merged as one in an unprecedented showcase between legendary auction house Christie’s and nft now at Art Basel Miami on Dec. 2-3. The collaborative gallery, The Gateway gallery exhibited the works from some of the most prolific animators, artists, technologists, and painters in the world.
“With pieces ranging from the subversive to the pastoral, the nft now x Christie’s collaboration is a reflection of this moment in art history — of the seismic shift away from siloed thinking on how artwork is made, sold, and shared.” – said NFT now (@nftnow).
Christie’s auction house teamed up with nft now, the leading web3 digital media platform for NFT coverage, curation and analysis, for the exclusive exhibition of NFT-based art and collectibles at Art Basel Miami. On December 3rd, the registered public had the opportunity to experience “The Gateway” – a one-of-a-kind sensory experience in downtown Miami featuring music and art in celebration of a new era of NFT innovation.
“The Gateway” brought together the worlds of traditional fine art and NFTs to showcase how they can intersect and coexist.
For this unique activation, nft now and Christie’s transformed one of Miami’s many financial office buildings into a reimagined 23,000 square-foot gallery where guests can explore a curated collection of pieces from the world’s top NFT creators, as well as physical pieces from some of the leading artists in the space.
“The Gateway” was set up as an immersive maze, taking attendees through an audiovisual journey. Guests began the experience in an unassuming corporate lobby, then exit the elevators high above the Miami Harbor where they explored several rooms featuring a diverse selection of artwork.
To guide the experience, nft now has handpicked a selection of the most innovative NFT creators and coveted musicians to soundtrack the event. These forward-thinking artists displayed their work on immersive screens throughout the space, with a live performance and main showcase featured in the center of the exhibition. SuperRare, BlockParty and Ronnie K. Pirovino were showcasing art for sale at the event, and selected works from the collections of SeedPhrase and 33NFT were on display, along with a very special drop from digital collectible powerhouse, RECUR. The event was also powered by MoonPay, a financial tech company that builds crypto payment infrastructure, as well as Blockparty, an NFT marketplace and storefront platform.
“We believe that NFTs will power a new economic model of prosperity for creatives across all domains and disciplines. With this event, we’re excited to celebrate the creators behind the innovative medium of NFTs and engage with Miami’s artistic community.” – said nft now co-founder and president Alejandro Navia.
“We made history tonight. Our first-ever curated auction with @christiesinc alongside @pirovino and powered by @opensea closed at 843 ETH ($3.6 million). Incredibly grateful for the support from our community, the artists, the collectors and everyone who helped make this possible. We will never stop working to empower the creators of culture,” said NFT now at the closing of the event.
Matt Medved, nft now co-founder and CEO, commented, “We are the last generations to grow up without digital ownership from day one. Future generations will not question or contrast the physical and digital art worlds, they will accept them both on the basis of their own unique strengths and appeals. “The Gateway” offers a glimpse into this not-so-distant future in which the worlds of traditional art and NFTs coexist in creative harmony.”
Noah Davis, Christie’s Specialist and Head of Online Sales and Digital Art, commented, “I’m delighted to be working closely once more with so many amazing artists, all of whom have been integral to building this incredible new space. nft now have been at the vanguard of this whole movement, giving voice to the best and brightest creators, documenting this magic moment in culture with dedication and insightful passion. I couldn’t ask for better collaborators or better friends.”
“We are excited for our curated exhibition to showcase some of the world’s most talented artists that embody the community spirit at SuperRare. This is a major moment for collectors and digital artists as the contemporary art world embraces NFTs and cryptoart.” – SuperRare CEO and co-founder John Crain.
Featured Artists at “The Gateway”:
Coldie x Snoop Dogg
Cory Van Lew
And more at nftnow.com/thegateway