It was the 3rd Edition and it was a great success. Against all the odds and all the obstacles , Barbara Coignet and hers 1.618 Sustainable Luxury Community did a step forward. A 2LUXURY2 interview taken during the event with Barbara Coignet – CEO and Founder. “1.618 is a pioneering and visionary movement , a … Read more
1.618 is a mathematical ratio that defines the divine proportion, a universal key to harmony that originates in nature and provides a formula at the service of aesthetics. It is a definition in symbiosis with the positioning of the event. 1.618 is a unique event, multidisciplinary, pioneering and innovative, at the crossroads of different worlds. … Read more
Luxury cannot be branded anymore if there is not a human being mind alive to represent it. Digital media is definitively changing the world of luxury. Only talking brands will survive not brands. Brands need souls to communicate via digital media. In 10 years bloggers will be more famous in collective mind than Chanel, Dior … Read more
1.618 Sustainable Luxury – 3rd edition Art, creativity, innovation and Sustainable Development at the service of a different Luxury! from March 29th to 1st April 2012 3rd edition Cite de la Mode et du Design Paris Details: www.1618-paris.com 1.618 is a mathematical ratio that defines the divine proportion, a universal key to harmony that originates … Read more
The anti-thesis of exclusivity. How The Uncertain Economy Is Changing The Definition Of Luxury Luxury has taken on a multitude of new meanings. The last three recession years have created a dramatic shift in the definition of what luxury is. “Now luxury means products with higher perceived value and increased practicality. Demonstrating this is the … Read more
E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in … Read more