1.618 Sustainable Luxury – 3rd edition
Art, creativity, innovation and Sustainable Development at the service of a different Luxury!
from March 29th to 1st April 2012
Cite de la Mode et du Design Paris
1.618 is a mathematical ratio that defines the divine proportion, a universal key to harmony that originates in nature and provides a formula at the service of aesthetics. It is a definition in symbiosis with the positioning of the event.
1.618 is a unique event, multidisciplinary, pioneering and innovative, at the crossroads of different worlds. It celebrates the new luxury, the beauty of the world which surrounds us, and the power of innovative creation.
1.618 creates an environment for meeting and sharing, between the creative industry, and consumers’ new expectations, around the issue of sustainable development.
1.618 is a public event held yearly. It combines a transversal trade show, a contemporary art show and an environment dedicated to prospective innovation.
The event does showcase an annual «Big Exhibition» that creates a link between all actors, which work towards a better world, and can demonstrate their improvements.
1.618 event includes 4 different spaces:
• A transverse trade show (DESIGN, MOBILITY, TOURISM, NEW TECHNOLOGIES, FASHION, JEWELRY, LIFESTYLE, WELLBEING)
• A contemporary art exhibition (THE WORK OF ART AS A REFLEXION OF OUR SOCIETIES: A SENSITIVE AND INFORMATIVE INTERVENTION)
• A space dedicated to innovation and prospective (SHOWSPACE FOR PROSPECTIVE PROPOSITIONS: TECHNOLOGIES, SERVICES, COMMUNICATION)
• The 1.618 Club – A circle for thought, and for knowledge sharing: AN OPPORTUNITY TO MEET PEOPLE WHO THINK, INVENT, EXPERIMENT, AND GET INVOLVED.
The transverse trade show:
The 1.618 exhibitors contribute to redefine the future of “luxury”. 1.618 displays the exemplary qualities of these companies and their leaders.
Top French business school H.E.C and 1.618 Sustainable Luxury Trade Show have partnered to present the “HEC & 1.618 Sutainable Luxury Award” to reward creative and bold sustainable development actions.
The awarded enterprise is honored during a special evening with press and media. Prize includes a counselling program with a participating business consulting firm, training sessions at H.E.C. Business School, a contemporary art work and a complimentary booth at 1.618 Trade Show.
Contemporary art exhibition
1.618 dedicates 200 sqm to Art. A Curator selects artworks or artists dealing with issues relating to sustainable development.
Luxury Brands are associated to the project. 1.618 plans to commission artworks and install an original and didactic caption-system detailing the artworks’ characteristics.
An auction will be held at the close of the show; the proceeds of the auction will be donated to different NGO’s projects by the 1.618 committee.
A SPACE DEDICATED TO PROSPECTIVE INNOVATION:
Imagine an exciting future! The event invites exhibitors, visitors and the media to reflect upon the notion of virtuous development that embraces challenges through invention and imagination. The innovation space
allows visitors to grasp challenges, the earth is facing, through prospective, inspirational and discovery installations.
In creating this unique event, 1.618’s strives to serve as a connection and an information platform to those who act and work for a more harmonious world. Everyday, whenever possible, 1.618 opts for ethical and ecological solutions.
1.618 supports NGO projects every year by donated 10% of the box-office revenues of the event. Each year we seek to increase our contributions: the contemporary art auction serves this purpose for the 2012 edition.