Tag: NET-A-PORTER
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Online luxury retail proves that smaller and newer brands can shake up incumbents
2012 Luxury Online Experience Index (LOEI) survey Wealthy shoppers with minimum annual income of $150,000 rated the online experience at websites of 10 traditional luxury retailers and 16 online-only retailers in the 2012 Luxury Online Experience Index (LOEI) survey by the independent New York-based Luxury Institute. LOEI scores include evaluations of a site’s navigation,…
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L’Occitane and Westin Hotels are digital geniuses in emerging markets
New L2 Study Ranks Digital Competence of Over 100 Iconic Brands in Brazil, Russia, and India L’Occitane ranks #1 in both Brazil and Russia, and Westin Hotels & Resorts leads in India in the new L2 Digital IQ Index: Brazil Russia India. The Index, the first study of its kind, measures the aptitude of over…
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IroniK, artistiK and iconiK. The capsule collection of dresses from Karl
Karl dresses. The Limited edition IroniK, artistiK and iconiK, the capsule collection of dresses from Karl, launched exclusively on net-a-porter, consists of five chiffon evening dresses with a “rock” edge and prices starting at 800 euros. Only 50 models of each dress will be available, as the Karl Lagerfeld conceived this limited edtion as collectors’ items.…
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Net-A-Porter – first major foray into the China luxury e-commerce market
Chinese e-commerce platform Shouke Limited is set to be acquired by the London-based luxury online retailer Net-A-Porter.com, marking that company’s first major foray into the China market. The members-only Shouke shopping website was only one of many well-capitalized luxury e-commerce platforms to spring up in China in the last couple of years, and the country’s…
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Iconic, but Immobile. The inaugural L2 Prestige 100: Mobile IQ
What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated…