Behind the curve, the closed world of haute couture calls in the geeks
Fashion has been wary of high tech, but the Apple Music boss’s defection to a luxury house hints at a rethink
Media
More PA than PR: welcome to the world of luxury public relations
From babysitting and dog walking to booking taxis and fixing make-up, the list of ridiculous demands made by my luxury clients is endless
Saint Laurent’s skinny model is just the thin end of the wedge
It’s not just the skinniness of these young women that we should be worried about. It’s the fashion industry’s fetish for female frailty
Has Net-a-Porter found the holy grail of 21st-century fashion?
Fashionistas, don’t deactivate your Instagrams just yet. Contrary to popular opinion, the e-tailer’s new service isn’t a social network but a way to drive sales
Can a hashtag change the fashion industry?
On Fashion Revolution Day, people will take to social media to ask brands #whomademyclothes, but critics say hashtag activism makes little difference
What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?