Why the £160,000 ‘Oscars goodie bag’ could come with a five-figure debt
The bundle of luxury goods given to Academy Award nominees is an unofficial cash-in – and could mean a hefty tax bill for its recipients
Marketing & PR
The luxury market is tricky to crack but the rewards can be great
Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten
Is collaboration in fashion the new black?
From Glossier’s products made for its community to Patagonia releasing the formula for its Yulex wetsuit, businesses are collaborating to boost their presence
Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Can luxury brands hack their own growth?
Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds
Luxury brands must redefine the way they do business
Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences