Luxury Industry

Six must dos for successful luxury goods marketing

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From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand

The level of optimism in the global luxury industry is on the rise. Survey

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Wealth-X Luxury Sentiment Survey Report. The Luxury Industry Sentiment Index (LISI) – which gauges the level of optimism among luxury industry professionals – has registered an 8% increase since the start of the year, recovering from a slump over the past two quarters, according to The quarterly Wealth-X Luxury Sentiment Survey polls senior-level executives from … Read more

Burberry and Mulberry face branding challenges in luxury market

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As the global luxury goods market experiences a slowdown, two iconic British fashion brands are coping with the pinch in different ways

Luxury digital experiences for the affluent crowd

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Opulence and style: two words that represent a lifestyle that many subscribe or wish to subscribe to, a lifestyle brimming with fast cars, first class seats and bespoke items. Since luxury is naturally always in vogue, there are unsurprisingly a vast number of avenues through which lovers of lavishness can find their perfect possessions and … Read more

Luxury Lifestyle Awards – 2014 Moscow

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Beginning with this month 2LUXURY2.COM started an official media partnership with one of the most prestigious events in the luxury industry at this hour : Luxury Lifestyle Awards.  Luxury Lifestyle Awards – is not only an international prize, which is awarded to the companies and brands in luxury segment for their exceptional achievements in this … Read more

Top 10 luxury brands make exclusivity a priority over ubiquity in 2014.

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Consumers felt entitled to buy luxury again. Top 10 luxury brands The value of top 10 luxury-goods brands surged 16 percent to $111 billion, according to the 2014 BrandZ study published by research company Millward Brown. The luxury category brand value rose 16 percent, following a 6 percent rise a year ago.The strong performance illustrates both … Read more