Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more
Interbrand Releases 13th Annual Best Global Brands Report Despite the current economic landscape, all of the luxury brands in the 13th annual Best Global Brands report released by Interbrand increased their brand value. As the meaning of luxury shifts, this year’s top luxury brands reflect a changing global consciousness – with success dependent not … Read more
Luxury Brands Move into Chinese E-Commerce Space Salvatore Ferragamo is the latest luxury brand to move into Chinese E-Commerce following moves by other retailers such as Net-A-Porter, Yoox, Zara, Armani, and Coach. Luxury house’s sales in China grew 36% first quarter of 2012.In 2011, online retail generated about $121 billion in sales. Ferragamo‘s online retail … Read more
New luxury hotels are blooming in Vienna. Palais Hansen Kempinski Vienna will open next spring, while the Park Hyatt Vienna is scheduled to open late in 2013. The latest grand opening is brought to the historical city by Ritz-Carlton. The 202-room Ritz-Carlton Vienna hotel opened at the end of the August is company’s first hotel … Read more
40 Percent of Top Brands Are Using Instagram Luxury brands dominate the list of Instagram’s early adopters, according to a new Simply Measured’s study. The brands list include Audi, Tiffany & Co., Hermes, Gucci, Mercedes-Benz, BMW and Armani, all utilizing Instagram to draw consumers’ attention to their products. In addition, a majority of brands … Read more
Watches of Switzerland has become the official time partner of Glorious Goodwood race, the highlight of the summer sporting and social calendar. Five days of racing culminate on Saturday 4 August with the traditional cavalry charge, now known as the Blue Square Stewards Cup, a 28-horse sprint won last year by Hoof It, ridden by … Read more