How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more
Luxury seeks to balance the exclusive and inclusive. Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013, according to 2013 BrandZ Top 100. Luxury brands became more accessible, collaborative and experiential, says MillwardBrown annual research. On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated … Read more
The most-sought after luxury brands in China. Chanel overtakes Louis Vuitton as most sought-after global luxury brand in Digital Luxury Group‘s World Luxury Index China – 2nd edition. Chanel overtook Louis Vuitton thanks to rising interest in various product segments, particularly beauty. Interest for Louis Vuitton on the other hand originated mainly from the fashion … Read more
In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more
2luxury2’s team at Baselworld 2013. The leading show for the watch and jewellery industry BASELWORLD, opened in Basel on Thursday, April 25, 2013 presenting the innovations and trends of the industry. The fair proudly unveiled a new mega hall complex designed by Basel architects Herzog & de Meuron, a giant brand book – a premiere … Read more
The most-searched luxury brands in Brazil What are the most sought-after luxury brands in Brazil? 20+ million consumer online searches originating from Brazil shaped the key trends of the Brazilian luxury market identified in the latest World Luxury Index – Brazil released by Digital Luxury Group (DLG). The study covers 300+ luxury brands within six … Read more