The world’s biggest luxury goods group steps up the digital side of its business. 24 Sevres, LVMH’s multibrand website and mobile app, will go live on June 6 in more than 70 countries. Parisian department store Le Bon Marche is the inspiration behind LVMH’s new venture into luxury e-commerce. The multi-brand e-commerce website named … Read more
. The overall digital luxury conversation grew by 75% year-over-year and social chatter more than doubled for the top 15 luxury brands, says the second annual NetBase Brand Passion Report: Luxury Brands online. Ranking the top 45 luxury brands based on volume of social mentions and intensity of consumer sentiment, the report looked at more than … Read more
E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in … Read more