Decléor and Carita to be bought from Shiseido

L’Oréal cosmetic giant has extended an offer to the Japanese luxury beauty group Shiseido for the acquisition of Decléor and Carita brands, number two on the worldwide professional skin care market in beauty institutes, spas and hair salons. Based on this offer, Shiseido has granted L’Oréal exclusive negotiation rights. Decléor / Carita achieved a turnover … Read more

Most valuable luxury beauty brands

Top 50 Cosmetics Brands: Find out what the best cosmetics brands are Despite the ongoing economic difficulties in many parts of the world, the beauty industry continues to defy the downturn. NPD, R&D and the creation of new brands in the beauty sector is outstripping many other consumer industries and the outlook from analysts is largely … Read more

The world needs science, science needs women. “UNESCO For Women in Science” celebrates its 15th anniversary

  Throughout the world, exceptional women are at the heart of major scientific advances. For 15 years, they have received our support to continue to move science forward and to inspire future generations. Each year, the L’Oréal-UNESCO For Women in Science program honors and brings together remarkable women whose research contributes to changing the world: … Read more

Spanish roots: Penelope Cruz – the ambassador of iconic Loewe house

Penelope Cruz, the face of Spanish leather goods label Loewe Spanish actress Penelope Cruz, the flagship of the Spanish culture to Hollywood, has signed a deal to represent Spanish leather goods label Loewe, led by creative director Stuart Vevers. Shot by fashion photographers Mert & Marcus, the first visuals of Loewe’s spring-summer 2013 collection feature … Read more

The Hours’ star Julianne Moore – face of L’Oréal Paris anti-ageing products

Julianne Moore New Ambassador For L’Oréal Paris Hollywood actress Julianne Moore (52), star of The Hours, A Single Man, and Crazy Stupid Love movies, has been named the new global brand ambassador for L’Oreal Paris. Moore will also be the face of a new anti-ageing product called Cellular Renaissance. “I’m an actual user of the … Read more

Estee Lauder, Lancome, Clinique, L’Oreal and M.A.C.: the highest digital IQ index in the beauty category

2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more