From Kardashian to couture: how Balmain got its 21st-century buzz
Olivier Rousteing, the fashion house’s 28-year-old creative director, explains why he’s obsessed with social media and star power
From Dover Street Market on Instagram and shawl chic to Di Mondo and The Jungle Book remake: what’s hot and what’s not on Planet Fashion this week
High fives: Shawls, boilersuits and Instagram. Low blows: Di Mondo, the Hartnett/Egerton pairing and Christian Bale as Bagheera
Copenhagen fashion summit: an event for solutions, but were there any?
Seven reflections from on the ground at the largest gathering on sustainable fashion
Instagram is Beauty’s hottest social platform
Instagram is Beauty’s hottest social platform, with 79 percent of brands in the L2’s Index now present, up from just 29 percent in 2012, according to the fifth-annual L2’s Digital IQ Index: Beauty Report, which analyzes and benchmarks the digital performance of 85 global Beauty brands across Site, Digital Marketing, Social Media, and Mobile over … Read more
Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013
Luxury seeks to balance the exclusive and inclusive. Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013, according to 2013 BrandZ Top 100. Luxury brands became more accessible, collaborative and experiential, says MillwardBrown annual research. On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated … Read more
Another way to share fashion stories: Instagram video
Video sharing incorporated in Instagram. The online photo-sharing and social networking service Instagram has added a new video feature that will bring another way to share users’ stories. This move has been seen as some as Facebook‘s way of competing with Twitter’s Vine video-sharing application. When visitors will take a photo on Instagram, they … Read more