More consumers are forgoing the traditional brick-and-mortar experience for the convenience and increased options that come with shopping online. This means every brand needs to maximize its presence online with effective digital marketing strategies. In particular, luxury brands need individualized yet data-driven strategies to keep themselves at the front of the pack. To stay ahead … Read more
Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real. By Sophie Elmhirst
Beauty vloggers and cult celebrities are being courted by luxury brands
Influencers have a substantial effect compared to traditional advertisements. Predictions to Guide the New Luxury Digital Strategy. The 2017 roadmap for where influencer marketing is headed. The luxury consumers’ journey is in a round-the-clock state of transformation, constantly in the process of becoming something else. It is change that allows new opportunities to reveal themselves … Read more
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more