Tag: immersive experience

World’s most luxurious spirit unveils immersive art book

February 28, 2020February 25, 2020 by Editorial Team

This book is an ode to the cognac, sung by some of its earliest and most vibrant devotees. ACC Art Books, the British publisher of numerous luxury brand stories, unveiled “LOUIS XIII Cognac: The Thesaurus”, an art book that will guide the reader to the heart of one of the world’s most luxurious … Read more

The success is best shared: Courvoisier x Pusha-T open the doors to Maison Courvoisier pop-up

February 13, 2020 by Editorial Team

The new Maison Courvoisier is a contemporary interpretation of the impressive Courvoisier Cognac Chateau in Jarnac, France. Courvoisier Cognac partners with Pusha-T to open doors to “Maison Courvoisier”. Beam Suntory-owned Courvoisier Cognac announces the opening of a pop-up called Maison Courvoisier in Chicago, on Saturday, February 15, 2020. The immersive luxury experience … Read more

Rain Room offers art lovers – and Instagrammers – the perfect storm

August 14, 2019 by Editorial Team

It is, quite literally, an immersive experience. Just don’t expect to get wet

The 40 best gadgets of 2017

December 25, 2019November 21, 2017 by Editorial Team

From smart-speakers and virtual bikes to robot vacuums and indestructible cables, here is the year’s most covetable technology

Petit R – the new and unique immersive experience by Maison Ruinart

November 15, 2017 by Editorial Team

The first established House of champagne launches its last innovation.

Ruinart house, the oldest established Champagne house, exclusively producing champagne since 1729, presents “Petit R”, an immersive luxury champagne experience. Available with dinner reservations.

Maison Ruinart surprised again with its last innovation: “Petit R”. The immersive experience creates a contemporary vision of the Maison and the distinctive French art de vivre. This experience is available with dinner reservations in the reception room at Ruinart’s historic home at 4, rue des Crayères in Reims.

Ruinart, the first champagne house, founded in 1729 by Nicolas Ruinart, presents its latest innovation, dubbed “Petit R”. After an exclusive premiere at the Atelier LVMH during the 2017 edition of Viva Technology, Petit R now offers visitors a journey to the heart of the Maison’s rich history, using a process called anamorphosis.

To create this immersive experience, an animated film is projected on an equally immersive “screen” – a dinner table, set with plates, glasses and tableware. Petit R stages the rich history and heritage of the embodied by its founder, Nicolas Ruinart. Drawn by Japanese artist Kanako Kuno, the characters and places associated with Ruinart come to life before amazed guests.