The new Maison Courvoisier is a contemporary interpretation of the impressive Courvoisier Cognac Chateau in Jarnac, France.
Courvoisier Cognac partners with Pusha-T to open doors to “Maison Courvoisier”. Beam Suntory-owned Courvoisier Cognac announces the opening of a pop-up called Maison Courvoisier in Chicago, on Saturday, February 15, 2020.
The immersive luxury experience that pays homage to the brand’s chateau in France will showcase the power of shared success by partnering with talent at the top of their game to share the spotlight with their favorite up-and-coming artists in the areas of music, fashion, art and culture. Following the kick-off event, the brand will host additional experiences throughout 2020 in top markets across the U.S.
“We’re excited to open the doors to Maison Courvoisier, as it brings our chateau in France and portfolio of award-winning liquid to our fans in a modern and interactive way,” said Stephanie Kang, Senior Marketing Director for Courvoisier Cognac.
Multi-platinum rapper and executive Pusha-T curated the first installment of Maison Courvoisier and will host the event in Chicago, which spotlights the achievements and creativity of artists with whom he has a personal connection. Fans who visit the event will be able to sample the latest offerings from the House of Courvoisier, while experiencing live performances, interactive art galleries, fashion exhibits and more. True to Courvoisier’s belief in the power of the collective, Pusha-T hand-selected fashion designer, Rhuigi Villaseñor and contemporary artist, Al-Baseer Holly (ABH) to feature their work at the event, including an exclusive capsule collection and art installation for attendees to experience.
“Beyond music, I am passionate about fashion and art, so I’m proud to collaborate with Courvoisier to highlight two of my favorite creators,” said Pusha-T, rapper, entrepreneur and host of Maison Courvoisier. “I’ve been a fan of Rhuigi and Al-Baseer for years, and I’m excited to be able to highlight their success through Maison Courvoisier.”
Maison Courvoisier is providing fans with the opportunity to get up-close and personal with the world of Courvoisier Cognac.
Guests will feel as though they’ve stepped into the Chateau’s Paradis cellar as they sample the most luxurious of expressions from the brand’s liquid portfolio in the “Tasting Room.” In addition, attendees will be able to taste the brand’s latest expression, Courvoisier Avant-Garde Bourbon Cask Finish, at a specialty bar where expert mixologists will prepare Avant-Garde style cocktails.
Maison Courvoisier’s Chicago event will be the first in the series of activations taking place throughout 2020, with an additional star-studded, luxury experience taking place in September during New York Fashion Week. Additional stops are planned in cities around the United States such as New York, Los Angeles, Chicago, Detroit, Miami, Atlanta, Washington, D.C., Houston and Philadelphia.