Geneva Watch Days 2022 – the coolest watchmaking gathering of the year

Geneva Watch Days was born in 2020 under the initiative of Breitling, Bulgari, De Bethune, MB&F, H.Moser & Cie, Ulysse Nardin and Urwerk, to create a fair for press, retailers and grand public in the heart of Geneva. The Pavilion, based at Rotonde Quai du Mont-blanc is the symbolic place of Geneva Watch Days. After … Read more

Watches & Wonders partners with luxury online retailer – a significant moment for the watchmaking industry

  A new channel for Fine Watchmaking: The arrival of Watches & Wonders on NET-A-PORTER and MR PORTER luxury retailers marks a significant step for the industry, Net-A-Porter and MR PORTER launched strategic partnership with Watches and Wonders Geneva. Hosting digital and offline events, this concept will bring some of the industry’s most revered luxury watch … Read more

HYT SooNow Drop One Limited Edition – one of the most vibrant tributes to time’s unrepeatable moments

 

 

Time is fluid for HYT watches, the revolutionary watchmaking company based in Neuchâtel, Switzerland. HYT is the only watchmaking company to display time with fluids.

Hyt Watches Soonow Drop One limited edition-01
Hyt Watches Soonow Drop One limited edition; @hytwatches.com/

When Soon becomes now, immediacy rewards desire: The Swiss watch brand revolutionising the market with fluid watches launched SooNow Drop One – a Limited Edition of just five units.

Hyt Watches’ Soonow Drop One limited edition pays a colorful tribute to the power of time’s flow to create unrepeatable moments. Just five watches are available, to capture five personal stories of uniqueness.

Blue flirts with purple on an anodized titanium dial hosting 313 18-karat yellow gold pins and 937 high-precision perforations. The bold color scheme of the SooNow Drop One watch from HYT Watches, and the expressive skull, are a spectacular celebration of individuality.
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The color green characterizes striking detail in the eye sockets and the atmospheric glow of a Super-Luminova rail. Lacquered neon orange carefully traces the outlines of the eye, nose and mouth openings. All of the facial features in the SooNow drop one keep life’s vital transience front of mind. One eye socket is home to a power reserve disc in green, orange and black. The other eye focuses on the passing of the seconds; there the words “soon” and “now” remind us of time’s transience more dramatically than the most reactive iris ever could.

The passing of the hours can be contemplated via written out numbers that appear to float above the skull’s silhouette. Or they can be confirmed from a side-view thanks to being spelled out by intricate drilling, echoing the dial’s mathematical perforation theme. the SooNow Drop One by HYT presents time’s flow as a meticulously executed piece of art. Which in fact it is, once the wearer adds his or her unique signature.

Hyt Watches Soonow Drop One limited edition
Hyt Watches Soonow Drop One limited edition; @hytwatches.com/
Hyt Watches Soonow Drop One limited edition watch 2019
Hyt Watches Soonow Drop One limited edition; @hytwatches.com/

SIHH 2017 will have the luxury watches trade show’s first-ever public day

SIHH 2017 in figures: 40 000 of exhibition space; 17 historic watchmaking Maisons; 13 independent artisan-creators; 1 200 accredited journalists. Each year, SALON INTERNATIONAL DE LA HAUTE HORLOGERIE (SIHH) transforms Geneva, Calvin’s city, into a hotbed of innovation while reconnecting it with centuries of history. Since 1991, SIHH has been the one event not to … Read more

2016 Baselworld – the 100th edition. Inspiring new trends: Ladies’ watches, classics, tourbillons, and chronographs are in the spotlight this year

New Swiss watches. Part IV: ULYSSE NARDIN, FREDERIQUE CONSTANT, CARL F. BUCHERER, HYT, ZENITH, BREITLING, DE GRISOGONO, TUDOR, HUBLOT, HERMES, and many more. Jewellery watches for ladies, classic timepieces and chronographs for men, promise to be the year’s major trends. The city of Basel, Switzerland is hosting 100th edition of Baselworld – the biggest international … Read more

SIHH 2016: New decor, new arrivals, new exhibition, and first Carré des Horlogers at first luxury watch show of the year

“Carré des Horlogers” is the new buzzword at SIHH 2016. The Salon International de la Haute Horlogerie (SIHH) held in Geneva marks the beginning of the watchmaking year. SIHH 2016, Fine Watchmaking’s foremost trade fair, will lift the veil on a new interior decor at its 26th edition, to be held January 18th to 22nd, … Read more