Geneva Watch Days 2022 – the coolest watchmaking gathering of the year

Geneva Watch Days was born in 2020 under the initiative of Breitling, Bulgari, De Bethune, MB&F, H.Moser & Cie, Ulysse Nardin and Urwerk, to create a fair for press, retailers and grand public in the heart of Geneva. The Pavilion, based at Rotonde Quai du Mont-blanc is the symbolic place of Geneva Watch Days.

After two very successful editions, the multi-brand watch show is back for the 3rd consecutive year, with the same spirit and with continued support from the State and the City of Geneva, along with the Geneva Watch Day’s founding watch brands and some new ones.

Open and inclusive: Geneva Watch Days (August 29th to September 1st) pushes the horizons of a trade fair far beyond the usual stands and expo concepts to resonate with the global community in new and refreshing ways.

Through its innovative format and unique spirit, Geneva Watch Days has not only proved itself to be a beacon in the watch universe, but is now, more than ever, in tune with today – a global and decentralized event, self-managed and open to the public.

Last years’ success encouraged founding and associated brands to schedule this event at the same period : from August 29th to September 1st, 2022. It will bring together around 40 high-end watchmaking brands exhibiting their art of horology in various hotels, manufactures and boutiques and offer to the public and the guests an exhibition, panels, cocktails, dinners, press conferences in a common Pavillion located at the Rotonde du Mont-Blanc, at the very heart of the watchmaking capital.

Geneva Watch Days, a not-for-profit organization, is the collective brainchild of passionate brands, including Bulgari, Breitling, De Bethune, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk.

In 2022, Jacob & o. is joining them as a Contributing Member. Several additional Maisons have already officially joined the event as Associate Members: Arnold & Son, DOXA, Frederique Constant Group, Greubel Forsey, Maurice Lacroix, Oris, Phillips in association with Bacs & Russo, and Reuge. Corum is also part of the club. In addition, Bianchet, Czapek, Louis Erard, Beauregard, Byrne, Hautlence, HYT, Krayon, Claude Meylan, Singer, and Trilobe have joined as Regular Members.

Thirty brands representing the state-of-the-art in watchmaking will unveil their novelties in their own bespoke settings, while a common Pavilion installed in the heart of Geneva will welcome the public during the day for panels, exhibitions and watchmaking presentations. At night, registered guests will have a chance to enjoy the exceptional view on the Jet d’Eau Fountain during cocktails and parties.