Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie

 

With GENUS GNS1.2 watch, you’ll learn to read the time differently. For the first time in the world of Fine Watchmaking a mechanical component moves seamlessly from one orbit to another. GNS1.2 is competing for the upcoming 2019 “Grand Prix d’Horlogerie de Genève.”

Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie - details
Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie; @genuswatches.swiss

Sébastien Billières, the Free Spirit of Watchmaking, launches a watch that marks the birth of the independent Geneva watchmaking brand named by the co-founders, GENUS. Hours are indicated at 9 o’clock, tens-of-minutes are shown by the lead traveling indicator – named “the Genus” – which moves freely from one central orbit to the other, and the precise minute is read on the rotating dial in the traditional 3 o’clock position.

To know the exact time, simply note the hour shown and add the precise minute to the tens-of-minutes indicated by the Genus.

Patents for two display complications are pending – one for the hours display complication, and the other for the circulating tens-of-minutes display. The timepiece is powered by a hand-wound manufacture calibre in 18K gold and features a variable inertia balance wheel. The main base plate is in two parts and separates energy regulation and distribution, from transmission.

All movement components are hand-finished in keeping with the exacting criteria of Haute Horlogerie and feature a hand- bevelled main plate and bridges, circular-grained and bevelled wheels, with most steel components that are black-polished (poli noir finish) and bevelled. All flank drawing is done by hand. The 18K gold display module has the same exceptional degree of finishing. The combination of a generous dial aperture and box-domed, flush-mounted sapphire crystal frees the view on the module’s architecture and its complexity.

With GENUS GNS1.2 watch, you’ll learn to read the time differently
@genuswatches.swiss

“The lead element is called the “Genus” which is a term some of us might remember from studying taxonomic classification in biology; the trailing elements are called “Genera.” Whether or not you think the terminology is apposite for the complication, it is certainly unlike anything I have ever seen before in a watch,” commented hodinkee in their review of the watch.

“This is also one of those situations where if a picture is worth a thousand words, a video is worth a thousand still images (this is one of those watches, by the way, where judicious use of Super-LumiNova makes for quite a PM light show),” added hodinkee.

Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie - details -2019
@genuswatches.swiss

Watchmaker, instructor, and entrepreneur Sébastien Billières perfectly embody the Free Spirit of Watchmaking.

A proud father of three, Sébastien Billières is the son of a watchmaker who devoted 35 years of his career to Rolex. Barely a few days after obtaining his CFC as a watchmaker in 1999, Sébastien Billières shifts into high gear at the workshop of Roger Dubuis, which had approximately ten employees at the time, and collaborates directly with the master himself.

Eager for experience, he enters the orbit of other strong personalities, like Felix Baumgartner in the early years of Urwerk. Sébastien Billières then becomes part of the Opus V project team at Harry Winston, in charge of fine-tuning alongside Felix (prototyping), and testing and parts production. Until today he remains in charge of after-sales service operations for Harry Winston.

There is no mistaking the signs of destiny. When Sébastien Billières decides to set up on his own, the workbench he rents from Svend Andersen turns out to have been previously occupied by none other than Felix Baumgartner, his friend and mentor, and Franck Muller.

The production of tourbillons, a specialization in automatons – just two of the fields in which the budding watchmaker develops a wide range of skills that don’t go unnoticed for long.

In 2006, Billières is approached by IFAGE, the Foundation for Adult Education in Geneva, to broaden the scope of its watchmaking curriculum. He is the Chairman of the departments he created: Modular Training in Watchmaking and Training in Industrial Quality, and still teaches there.

In 2007, he co-founds a company to develop new mechanisms and complications for high watchmaking “Maisons”. It’s a success. Sébastien Billières then sets up shop on his own, and GMTI soon becomes one of the region’s leading subcontractors to the watchmaking industry with state-of-the-art facilities specialized in the manufacture and assembly of “Poinçon de Genève” calibers. The team at GMTI is currently twenty-strong.

Throughout his watchmaking journey, Sébastien Billières’ guiding principle is and remains, “We live in an infinite universe, limited only by our beliefs.”

Genus GNS1.2 Haute Horlogerie
Genus GNS1.2 Haute Horlogerie watch;@genuswatches.swiss
Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie
Genus GNS1.2 Haute Horlogerie watch;@genuswatches.swiss

Modern-day icon and haute horlogerie connoisseur Tom Brady partners with IWC Schaffhausen

 

 
Iconic athlete Tom Brady announced as new IWC Schaffhausen ambassador. According to Christoph Grainger-Herr, CEO of IWC Schaffhausen, Tom Brady is the best quarterback of all time, but also an admired role model.

modern day icon and a connoisseur of haute horlogerie Tom Brady partners with IWC Schaffhausen
Modern-day icon and a connoisseur of haute horlogerie Tom Brady partners with IWC Schaffhausen; photo source iwc.com

With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. The iconic athlete and Swiss watch manufacturer IWC Schaffhausen announced a partnership. The world-class athlete’s watch collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar watch.

“On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style,” added Grainger-Herr.

“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Tom Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”

“IWC Schaffhausen and Tom Brady look forward to bringing their partnership to life with many exciting new projects planned,” said IWC Schaffhausen in a statement.

Christoph Grainger-Herr, CEO of IWC Schaffhausen, concludes: “Tom Brady is a world-class athlete with a sense of style and an appreciation for fine watchmaking. Working with him will enable us to tell the IWC story to a growing audience, especially in the United States.”

IWC Schaffhausen watches 2019 2l2
photo source @ iwc

Brady is a champion who always strives for excellence. After being drafted by the New England Patriots as the 199th pick of the 2000 NFL draft, he has won six Super Bowl championships with the team, more than any other quarterback in NFL history.

Brady’s unprecedented football career includes a multitude of NFL records. He is the first player in NFL history to accumulate 80,000 total yards. Brady also holds the most game wins of any quarterback, is the all-time leader in passing yards and has the most career touchdown passes of any player in history.

Throughout his career, Brady has integrated a holistic approach to health and wellness through preparation, performance and recovery. In 2014, Brady co-founded TB12, a performance lifestyle brand, to share his approach and wellness movement with a global audience. Brady’s TB12 brand integrates revolutionary concepts in deep-force muscle pliability work, hydration, nutrition, functional strength & conditioning, and cognitive health.

Cousteau Divers
Cousteau Divers x iwc.com

On World Oceans Day 2019, IWC Schaffhausen announced its support for a pioneering environmental project, spearheaded by its partner, Cousteau Divers. Cousteau Divers intends to study the effects of climate change by measuring the temperature beneath the ocean’s surface, combining data from precision sensors with measurements taken by thousands of recreational divers. The goal is to give scientists a better understanding of how the ocean’s temperature affects biodiversity and climate.

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The 100% sapphire-crystal case of this watch allows to literally dive into the movement

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