François Pianult’s third cultural project in Venice

Teatrino at Palazzo Grassi by Tadao Ando. A contemporary arts centre inside an eighteenth-century palace in Venice.     After the restoration of Palazzo Grassi in 2006, followed by that of Punta della Dogana in 2009, the rehabilitation of the Teatrino in 2013 marks the third step of French luxury goods magnate François Pinault’s cultural project … Read more

Luxury brands stay strong: Interbrand’s 2013 Best Global Brands

Interbrand’s 2013 Best Global Brands. The luxury sector.    Despite the fact that China’s GDP growth has slowed, luxury brands performed solidly in this year’s Best Global Brands ranking by Interbrand. Seven of this year’s 100 most valuable brands hail from the luxury sector, and each increased its brand value by five percent or more. The top … Read more

Being “close” to users does not help but rather harms luxury fashion brands

How labeling products as user designed backfires in the Context of luxury fashion brands.   Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more

Christopher Kane’s next level

Alexandre de Brettes appointed CEO of Christopher Kane.   Christopher Kane (part of Kering luxury & lifestyle group, previously known as Pinault-Printemps-Redoute until 18 May 2005 and PPR) took his brand to the next level with the appointment of Alexandre de Brettes as Chief Executive Officer of the brand Christopher Kane, effective 1st September, 2013. … Read more

A behind-the-scenes look at James Franco in Gucci Bamboo Eyewear campaign

What happens when James Franco takes off in a red convertible wearing our new Bamboo aviators? Nothing short of summer magic. American actor and director James Franco is the star of the new Gucci Bamboo Eyewer Campaign, the creation of fashion photographers Mert Alas and Marcus Piggott. The Italian luxury house unveiled footage of the … Read more

Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013

Luxury seeks to balance the exclusive and inclusive. Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013, according to 2013 BrandZ Top 100. Luxury brands became more accessible, collaborative and experiential, says MillwardBrown annual research. On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated … Read more