Formula E: The Future is Electric.

Formula E: The Watch, the Team, the Car… TAG HEUER FORMULA 1 AUTOMATICS: among the most ecological machines in the world. A king-sized VIP party in Beijing for TAG Heuer & Formula E marked the start of the 1st ever 100% electric racing championship. The battery-powered vehicle can accelerate from zero to 100 kmh in … Read more

Money makes Bernie Ecclestone’s Formula One world go round

When the man who takes the profit is allowed to make the rules, it is not surprising that a preoccupation with spectacle eats away at the soul of a sport

Kamui Kobayashi edition Caterham Seven for Japanese fans

Caterham Seven 250 R Kamui Kobayashi Special Edition.   The Japanese Formula One driver Kamui Kobayashi hand-chosen an array of performance-focused features for a very limited edition Caterham Seven bearing his name, which will, one day, no doubt become a collector’s item. Japan is Caterham Cars‘ second-largest export market and the Japanese Caterham community are … Read more

Formula One inspired Infiniti Q50 Eau Rouge Concept

Infiniti’s latest concept car – Infiniti Q50 Eau Rouge. Infiniti Q50 Eau Rouge concept which will have its world premiere at the 2014 North American International Auto Show in Detroit on January 13, features complex carbon composite bodywork and aerodynamic styling influenced by Infiniti’s involvement in Formula One. Major bodywork components have been redesigned with … Read more

Sub-7-minute Nurburgring lap achieved by McLaren P1

McLaren P1 vs. the Nürburgring.   The road legal McLaren P1 achieved a sub-7-minute Nurburgring lap completing the most grueling of circuits, christened “The Green Hell.” A new video posted to McLaren shows how the hybrid electric/V8 powered hypercar tamed the Nürburgring-Nordschleife circuit and its 20.83km and 154 bends. Unfortunately, McLaren confirmed that it has … Read more

“Formula 1 is the right place for Rolex to be”

Rolex signs global partnership with Formula 1 From the 2013 season, Luxury Swiss watch brand Rolex is the official Formula 1 timekeeper and the official timepiece to the sport. According to Rolex, the new partnership is “due to develop over the coming seasons”. The Swiss company will place its logo around the Formula 1 circuits … Read more