Google puts three millennia of fashion at our fingertips: Why we wear what we wear

“We wear culture”, says Google at the launch of its new project on Google Arts & Culture. “We wear culture” brings the stories behind the clothes you wear. The aim is to discover why we wear what we wear.

More than 180 museums, fashion institutions, and other organizations from New York, London, Paris, Tokyo, São Paulo
and elsewhere came together to put three millennia of fashion at your fingertips. The human race can now browse 30,000
fashion pieces: “try searching for hats and sort them by color or shoes by time,” says Kate Lauterbach, PROGRAM
MANAGER GOOGLE ARTS & CULTURE.

The rise of the denim - Google We wear Culture Project unveiling 2017

“Are you wearing jeans today? Is there a floral tie or a black dress hanging in your wardrobe? Remember those platform
shoes from the ‘90s? These have one thing in common: They all tell a story, sometimes spanning hundreds of years of
history,” explains Lauterbach.

In 450+ exhibits, you can find stories from the ancient Silk Road to the fashion of the British punk. Or meet icons
and trendsetters like Coco Chanel, Cristóbal Balenciaga, Yves Saint Laurent or Vivienne Westwood.

“We live in a world were there’s a divide between high culture and popular culture and we believe there really is no
division,” said Amit Sood, the director of Google’s Cultural Institute, at a launch of the project at the Metropolitan
Museum in New York.

“We wear culture” is now live and online at g.co/wewearculture and through the Google Arts & Culture mobile app on iOS and Android. With this project, the world of fashion joins more than a thousand institutions of art and history that share their collections on Google Arts & Culture, letting you explore even more of our culture in one place.

Google also created virtual reality films bringing to life the stories of iconic pieces.

Find out how Chanel’s black dress made it acceptable for women to wear black on any occasion (Musée des Arts Décoratifs, Paris, France – 1925). Step on up—way up—to learn how Marilyn Monroe’s sparkling red high heels became an expression of empowerment, success and sexiness for women (Museo Salvatore Ferragamo from Florence, Italy – 1959). See designer Vivienne Westwood’s unique take on the corset, one of the most controversial garments in history (Victoria and Albert Museum, London, UK – 1990). Discover the Comme des Garçons sweater and skirt with which Rei Kawakubo brought the aesthetics and craftsmanship of Japanese design onto the global fashion stage (Kyoto Costume Institute, Kyoto, Japan – 1983).

US Vogue Cover for Christian Dior new Look Iconic platform shoe of Brazilian diva Carmen Miranda Google We wear Culture - 1937 Elsa Schiaparelli art-deco evening coat Victoria and Albert Museum Björk wearing Maiko Takeda on her Vulnicura album cover (Japan Fashion and Lifestyle Foundation

LVMH Prize For Young Fashion Designers 2017: discover the shortlisted designers

21 fashion talents have been shortlisted by the selection committee of the Prize, under the supervision of Delphine Arnault, the French businesswoman, Director and executive Vice President of Louis Vuitton (LVMH Luxury Group).

LVMH Fashion Prize 2017 finalists

The fourth edition of the LVMH Prize saw a drive in applications, resulting in approximately 1,200 candidates from 90 countries.

21 designers have been shortlisted by the selection committee of the Prize. They have been invited to meet LVMH’s 45 international fashion experts who will pick 8 finalists during a showroom that will take place on March 2 and 3 in Paris. Among the fashion designers selected in the fourth edition of the LVMH Prize, 10 design menswear, 9 womenswear exclusively while 2 design unisex collections.

For the 2017 edition, the jury have selected designers from Australia, Denmark, France, Germany, Ireland, Japan, Korea, New-Zealand, Russia, Spain, Taiwan, Turkey, the United Kingdom and the United States. They will meet in Paris on March 2 and 3, 2017, to showcase their work for the benefit of the experts and the members of a remarkable jury, who will assist them.

“Menswear asserts its strong presence in the selection, alongside women’s inspiring collections, strong on high-grade know-how. This year, two distinct characteristics stand out among the propositions of the candidates: first, streetwear in various forms influences many collections; and second, the gender diversity of the designs is emblematic of this edition. Boldness is the keyword of the creations of these 21 young designers. LVMH felt a duty to create this Prize that rewards young designers but above all nurtures tomorrow’s talent,” commented Delphine Arnault.

LVMH Fashion Prize 2017 instagram--

The LVMH Prize will be awarded by the Jury on June 16 at the Fondation Louis Vuitton.

Former winners of the Prize include: Grace Wales Bonner (Winner 2016), Vejas (Special Prize 2016), Marques’Almeida (Winner 2015), Jacquemus (Special Prize 2015), Thomas Tait (Winner 2014), Hood by Air (Special Prize 2014), Miuniku (Special Prize 2014).

Moreover, three young graduates from fashion schools will be awarded the Graduate Prize that remains open to applications until May 15, 2017.

LVMH Fashion Prize 2017 instagram-

LVMH Prize For Young Fashion Designers 2017. The List of the 21 pre-selected designers:

  • ABASI ROSBOROUGH by Greg Rosborough (American designer based in New York). Menswear, showing in New York.
  • AMBUSH by Yoon Ahn (American designer based in Tokyo). Unisex collections, showing in New York.
  • ANGUS CHIANG by Angus Chiang (Taiwanese designer based in Taiwan). Menswear, showing in Tokyo.
  • ATLEIN by Antonin Tron (French designer based in Paris). Womenswear, showing in Paris.
  • BLINDNESS by JiSun Park (Korean designer based in Seoul). Menswear, showing in Paris.
  • CECILIE BAHNSEN by Cecilie Rosted Bahnsen (Danish designer based in Copenhagen). Womenswear, showing in Copenhagen.
  • CHARLES JEFFREY LOVERBOY by Charles Jeffrey (British designer based in London). Menswear, showing in London.
  • DANIEL W. FLETCHER by Daniel Fletcher (British designer based in London). Menswear, showing in London.
  • DILARA FINDIKOGLU by Dilara Findikoglu (Turkish designer based in London). Womenswear, showing in London.
  • GMBH by Serhat Isik (German collective based in Berlin). Unisex collections, showing in Berlin.
  • JAHNKOY by Maria Kazakova (Russian designer based in New York). Menswear, showing in New York.
  • KATHERINE MAVRIDIS by Katherine Mavridis (Australian designer based in New York). Womenswear, showing in New York.
  • KOZABURO by Kozaburo Akasaka (Japanese designer based in Tokyo). Menswear, showing in Tokyo.
  • MAGGIE MARILYN by Maggie Hewitt (New Zealand designer based in Auckland). Womenswear, showing in Paris.
  • MARINE SERRE by Marine Serre (French designer based in Paris). Womenswear, showing in Paris.
  • MARTINE ROSE STUDIOS LIMITED by Martine Rose (British designer based in London). Menswear, showing in London.
  • MOLLY GODDARD by Molly Goddard (British designer based in London). Womenswear, showing in London.
  • NABIL NAYAL by Nabil el-Nayal (British designer based in London). Womenswear, showing in London.
  • PALOMO SPAIN by Alejandro Gomez Palomo (Spanish designer based in Cordoba). Menswear, showing in New York.
  • RICHARD MALONE by Richard Malone (Irish designer based in London). Womenswear, showing in London.
  • SULVAM by Teppei Fujita (Japanese designer based in Tokyo). Menswear, showing in Tokyo.
    LVMH Fashion Prize 2017 instagram

Fashion industry told to end its quest for ‘unattainable thinness’

Women’s Equality party demands changes to industry and a minimum body mass index for models

Sonia Rykiel: the pioneering knitwear designer who couldn’t knit

Sonia Rykiel, who died yesterday aged 86, liberated women with her provocative designs, modern approach to colour and sense of humour

Mercedes-Benz International Designer Exchange Program brings designers to new territories

Since it was established in 2009, Mercedes-Benz International Designer Exchange Program initiative has enriched fashion weeks globally and enabled designers to create important connections in a fashion marketplace where it is becoming increasingly important to have a global presence. Mercedes-Benz is involved in over 50 fashion platforms internationally, including fashion weeks in Beijing, Madrid, Amsterdam … Read more

Discover the names of the 23 talented young fashion designers shortlisted for the 2016 LVMH Fashion Prize

23 shortlisted designers for the 2016 LVMH Prize for young fashion designers. Launched in November 2013, the LVMH Prize was created to honour and support young fashion designers around the world. Every year, a young designer and three graduates from fashion schools can claim the prestigious prize. LVMH Prize is a nursery for fresh talents. … Read more