Australian actor Chris Hemsworth (born 11 August 1983), best known for his role as Thor, is the first Hollywood star to be appointed new global brand ambassador for BOSS fashion brand. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has … Read more
Gucci pays homage to sci-fi cinema, Kenzo is referencing the faded glamour of La Dolce Vita and Calvin Klein thinks we’re in the middle of the apocalypse. This autumn’s fashion campaign ads are a reflection of a bleak and astounded age
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more