The 4th annual Fashion 2.0 Awards, the awards celebrating online innovation by fashion brands, announced its 2013 nominees and the opening of the online voting. Fans can nominate and vote for their favorite brands. This year award categories include: Best Twitter | Best Facebook | Best Pinterest | Best Blog by a Fashion Brand | … Read more
W Hotels Tops 2013 L2 Digital IQ Index: Hotels; Intercontinental and Westin Tie for 2nd L2 Index measures digital aptitude of 57 hotel brands. W Hotels, InterContinental and Westin hotels earned the top spots in third-annual Digital IQ Index: Hotels study issued by L2, a think tank for digital innovation. L2 evaluated 57 prestige … Read more
Luxury watch manufacturer Baume & Mercier announces the launch of its E-Boutique on their US website, an online and over-the-phone personal shopping service. Baume & Mercier‘s shopping experience begins online and is followed by a personal phone call to ensure the customer finds exactly what they’re looking for, whether shopping for themselves or for a … Read more
goviral reveals best 100 brands in branded content Prada, Burberry and Louis Vuitton – most powerful luxury brands in branded content in 2012 New social channels and the explosion of video content have opened up doors for brands to own the conversation with their audience and bypass traditional gatekeepers (and in the process save millions … Read more
Hong Kong’s Pacific Place Mall is home to Burberry’s largest store in Asia Pacific, a 2.000 sqm space inspired by Burberry World Live flagship on Regent Street in London. Despite a reported slow down in China and a chain of 18 stores in the region, the British luxury label did not hesitated to open big … Read more
Chloe fragrance campaign fall winter 2012 Fabien Baron‘s black and white portrait of Finnish model Suvi Kopoenen is the center of the new Chloe’s fragrance campaign. Suvi is also the face of the Chloe’s Fall 2012 advertising. Her latest appearances include: Azzedine Alaia F/W 12 Lookbook, Alexander McQueen F/W 12 Campaign, New Noir British Vogue, … Read more