The power of Dior color and its almost mystical impact on the eye

Peter Philips, Dior’s Make-up genius, is taking us on a kaleidoscopic trip through beauty history.

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Dior celebrates 50 years of history of makeup, style, and color in new book “The Art of Color.” The journey of Dior cosmetics is placed within contexts of fashion and art in twelve chapters presenting the evolution of color through the last five decades. The book photographed by Richard Burbridge, a photographer who has shot for Tom Ford, Chanel, and Cartier, presents Dior’s emblematic works from renowned artists and Dior makeup advertising campaigns. Twelve Dior key shades are illustrated in sumptuous photographs and compared to great works of art.

In 1949, the first “Rouge Dior” lipstick established the identity of the luxury House with scarlet lips that expressed a triumphant femininity. The mythic journey through the spectrum continued in 1967 when Dior named Serge Lutens Creative Director for Makeup and Image, beginning 13 years of unbounded creativity. In 1980 Tyen took up the bold exploration of colors, followed by Peter Philips, Creative and Image Director of Dior Makeup since 2014. The new book reveals their creative processes and looks in detail at the shades that have made color an integral part of Dior’s success.

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“Color has extraordinary power to communicate. With color you can express things that you could not put into words. I think color embodies emotions,” said Peter Philips.

Serge Lutens, Tyen, and the current head of Dior Makeup, Peter Philips are captured by master photographers such as Irving Penn, Guy Bourdin, and Richard Burbridge. The new hardcover book published by Rizzoli was edited by art director Marc Ascoli, responsible for the image branding of Jil Sander, Yohji Yamamoto, and Chloé, among others, and Jerry Stafford, a writer and creative director of Premiere Heure, an advertising and feature film production company based in Paris.

Painting, literary references, photographs, sketches, sculptures and advertising posters all engage in a rich- hued dialogue.

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The best brands in the world embody a simple and important principle in the Age of You: They move at the speed of life. Each year, Interbrand‘s study reaveals the anatomy of growth of the biggest brands of the business world. The leading brand consultancy named Apple, Google and Coca-Cola the three most valuable brands … Read more

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Women in Dior – Sublime Elegance of a Portrait

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Dior, Versailles and the Haute Joaillerie

DIOR new High Jewelry collection ´Dior A Versailles

The Palace of Versailles, Château de Versailles, or simply Versailles is a royal château in Versailles in the Île-de-France region of France. Famous not only as a building, Versailles is a symbol of the system of absolute monarchy of the Ancien Régime, an icon of luxury and the French art of living. The famous palace is a perpetual source of inspiration for other French luxury symbol. Dior’s latest high jewelry collection by Jewelry Designer Victoire de Castellane invites us to revisit Versailles, magnifying glass in hand, to better appreciate its graphic and ornamental aspects.

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A crystal tassel from a chandelier and a curtain tieback in the royal apartments were transformed into diamond drop necklaces, rings and earrings in white and pink gold, diamonds, sapphires and pink sapphire. The ‘Salon d’Apollon’ brooch which draws inspiration from the baroque interior of the Salon d’Apollon, one of the most sumptuous rooms in Versailles. The 18th-century jewelry making techniques makes diamonds to appear suspended in midair.

“I imagined Versailles by night, where the stones glistened in the candlelight,” said Victoire de Castellane.

“That was a challenge for the atelier, because they know I like it when the metal disappears and the ribbon conveys movement, plus it has to stay light,” explained de Castellane. “These pieces prove that we’re working with the best ateliers in the world.”

Virtually, all the elements from Hall of Mirrors, Queen’s bedchamber in the grand appartement de la reine, or the Chambre du Roi (King’s Bedroom) can become haute joaillerie items. So, we expect the ´Dior A Versailles´ collection to have a very promising continuation.

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