Marillyn Hewson, CEO of Lockheed Martin, is the world’s best brand guardian, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Hewson ranks first among top 100 CEOs, with a Brand Guardianship Index score of 72.2 out of 100. The ranking is extracted from the … Read more
Ferrari in pole position again, says Brand Finance Global 500 2020 ranking. Mercedes-Benz is once again is the most valuable car brand in the world. For the second year in a row, Ferrari, the iconic Italian luxury sports car manufacturer, has retained its position as the world’s strongest brand with a Brand Strength Index (BSI) … Read more
Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The world’s 50 most valuable spirits brands are included in the Brand Finance Spirits 50 and the top 25 beer brands in the Brand Finance Beers 25. 2017 is the year of Baijiu brands. For the … Read more
Top 50 Cosmetics Brands: Find out what the best cosmetics brands are Despite the ongoing economic difficulties in many parts of the world, the beauty industry continues to defy the downturn. NPD, R&D and the creation of new brands in the beauty sector is outstripping many other consumer industries and the outlook from analysts is largely … Read more