Basketball

NBA and luxury lifestyle brand team up for the All-Star Game and unisex outerwear capsule

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The @Canada Goose & @NBA Collection with @RHUDE

Lifestyle brand Canada Goose announced a multiyear partnership with the National Basketball Association (NBA) that makes Canada Goose a Proud Outerwear Partner of NBA All-Star. In support of the partnership and timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans alike. This year’s design partner is Los Angeles-based brand, RHUDE, known for balancing luxury techniques with streetwear elements.

This Canada Goose and NBA partnership is an expansion of Canada Goose’s activation during NBA All-Star 2016 in
its hometown of Toronto, where the company created limited edition co-branded parkas for both NBA All-Star teams.

The inaugural year of the partnership will launch with the Play in the Open challenge, born from Canada Goose’s Live in the Open ethos – the brand’s invitation to express oneself freely and without judgement. The Play in the Open challenge will launch on TikTok on March 4 with a Tip Off Crew performing their best basketball trick. The Tip Off Crew, including RHUDE’s Founder, Rhuigi Villaseñor, and NBA center James Wiseman, will challenge followers to join in with their best spin, dunk or dribble and challenge three people to do the same – all in the spirit of coming together while staying apart.

The @Canada Goose & @NBA Collection with @RHUDE

The Canada Goose & NBA Collection with RHUDE is a four-piece unisex outerwear capsule designed for the
elements and built for year-round use. Canada Goose is inspired by its archives, and each style reflects its heritage,
including quilting, patches, bold branding and vintage washed colours and prints, all with distinct design cues from
RHUDE.

The collaboration’s pinnacle piece is the Freestyle Vest, a layering necessity fit for shoulder seasons, transitional
temperatures, and premier protection. Freestyle Vests from this year’s Canada Goose & NBA Collection with RHUDE
will be made available to all 2021 NBA All-Star participants.

The Portage Jacket, a relaxed-fit trench coat, is sought-after for its versatility and convertible length, easily
customizable via snap closures. The capsule’s two parkas are Canada Goose’s classics – the Chilliwack Bomber and
Macmillan Parka. The Chilliwack is known for its durability, warmth and mobility, while the Macmillan provides
fundamental protection for active city living. Each style is exclusively finished off with the Canada Goose disc, NBA
logo and RHUDE patch.

The @Canada Goose & @NBA Collection with @RHUDE

Never Stop. Never Settle: National Basketball Association announces first global spirits partner

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@Hennessy

The world leader in premium spirits, Hennessy embarked on a conquest of new territories with its exceptional cognac at the end of the 18th century, beginning with the United States. Now the relationship between French cognac and the United States has elevated to an exciting new level with the announcement that Hennessy has become the first global spirits partner of the NBA (National Basketball Association).

Following an initial partnership with the NBA – the top professional basketball league in the United States – announced in February 2020, this exceptional relationship will expand globally. The “Hennessy x NBA: Lines” campaign will tip off in Africa, South America, Asia-Pacific and Europe, celebrating the innovation and ambitions behind this link-up. Basketball fans and lovers of French art de vivre will be able to toast with Limited Edition bottles of Hennessy V.S (Very Special) and V.S.O.P (Very Superior Old Pale) cognacs created specially to commemorate the partnership worldwide.

“This partnership expansion marks an exciting milestone for the league as Hennessy becomes the NBA’s first-ever
global spirits partner,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development.

Hennessy is more than cognac and the NBA is more than basketball, notes Hennessy International Marketing and Communication Director Julie Nollet: “We represent global communities, and this partnership empowers us to support a game and culture that brings people together through entertainment and camaraderie despite the current challenges faced by fans around the world.” The relationship is anchored by shared core values of integrity, teamwork, respect and innovation, she adds. “These values are more powerful than ever as we work to inspire and unite people across the globe.”

This combination of excellence in crafting spirits and excellence in sports performance will be showcased as Hennessy and the NBA team up for joint events, showcased on the website of the storied cognac House and its Instagram account.

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Paul Allen beyond Microsoft: wrecked warship finder and ultimate sports fan

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The Microsoft co-founder engaged in years-long missions for sunken ships and nurtured the Seahawks to three Super Bowls

Converse: From the Courts to the Stars

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