Jay-Z is sharing first bottle of D’USSÉ 1969 Anniversaire ultra-rare Grande Champagne Cognac with the rest of the world


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With an estimated value of $25,000-$75,000, this Bottle of ultra-rare Grande Champagne Cognac will be Auctioned at Sotheby’s starting March 1 with proceeds to benefit Shawn Carter Foundation.

The Shawn Carter Foundation debuts “Bottle No. 1” of the new D’USSÉ 1969 Anniversaire Limited Edition at
Sotheby’s auction house. Wrapped in 24-Karat gold foil and 12-cut crystal diamond decanter design, the unique bottle is the first release from the 1969 Anniversaire Limited Edition Collection.

The auction will reveal the first bottle of D’USSÉ’s small collection of ultra-rare Grande Champagne Cognac from a
single barrel, which has aged for decades at one of the oldest and most storied Cognac houses in France—the
Château de Cognac. All 285 bottles in the covetable collection are numbered with an inscription on the topper to
showcase their place in the batch, and feature a 12-cut crystal diamond decanter design encased in a luxurious leather box adorned with bold accents. With an estimated value of $25,000-75,000, the donated Bottle No. 1 also boasts 24 karat gold foil around the neck and a signature from part-owner, legendary rapper-entrepreneur and Cognac connoisseur Shawn “JAY-Z” Carter.

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Under the tutelage of the senior-most cellar master working, Maître de Chai Michel Casavecchia, the liquid has at long last matured to reach wholeness, and can never be replicated once emptied from the barrel. Carter first tasted the unique Cognac many years ago and found it so remarkable that he noted it must be carefully saved for a momentous occasion. After D’USSÉ surprised him with the first ever bottle in celebration of his 50th birthday, Carter is finally presenting the collection to the world in partnership with the Shawn Carter Foundation and Sotheby’s for the first—and only—time in history.

“When our Cellar Master, Michel Casavecchia, discovered the aged liquid at the Château de Cognac and explained how truly one of a kind it is, it was important to me to honor it by doing something that would celebrate its singularity,” shared Carter. “Once that barrel is emptied, there’s no way the liquid can be recreated. The whole process behind the 1969 Anniversaire collection reminded me why I got involved in the spirits industry in the first place–to create something that will stand the test of time. It means a lot that we’re finally able to share the D’USSÉ 1969 Anniversaire Limited Edition with the rest of the world, and we’re proud to auction the first bottle in the collection with Sotheby’s to benefit the Shawn Carter Foundation.”

Online bidding for Bottle No. 1 begins at sothebys.com starting March 1, 2021 at 9am ET. The highest bid will be awarded and announced at the Sotheby’s Finest & Rarest Spirits sale on Saturday, March 13, 2021 at 9am ET. All proceeds will benefit the Shawn Carter Foundation to directly support the professional development and entrepreneurship workshops designed for college alumni. Starting early May, the remaining bottles in the collection will retail for a suggested retail price of $10,000 in key cities across the country.

“It’s been an honor to watch this exquisite liquid mature at the historic Château de Cognac,” says Casavecchia. “Now bright gold with shiny reflections, the Cognac in each bottle of the 1969 Anniversaire Limited Edition has rich aromas of fresh walnut, hazelnut, and candied apple, and a flavor profile that reveals an incomparable potency—woody at the start, with a long finish of stewed fruits, a touch of leather, and cigar box. It’s with immense privilege that we welcome this collection to the D’USSÉ family.”

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