Sheraton Hotels will grow its portfolio of signature hotel spas across Asia, the Middle East and Eastern Europe as the brand continues to expand its footprint in the world’s fastest growing markets. In tune with the resurgence of the economy and growing demand for luxury services, Sheraton will double its robust portfolio of Shine Spas with 23 openings in key international destinations by 2015 with 10 openings slated for this year.
In 2012 Shine Spa will make its debut at Starwood’s largest hotel in the world, Sheraton Macao Hotel, as well as Sheraton Xian North City Hotel, Sheraton Fuzhou Hotel, Sheraton Jiaozhou Hotel, Sheraton Huzhou Hot Spring Resort and seven other properties across Asia.
“There is a growing demand for luxury services in key global emerging markets such as China and Eastern Europe,” said Jeremy McCarthy, Director of Global Spa Development and Operations for Starwood. “The Shine Spa for Sheraton concept fulfills that demand and provides a relaxing and pampering spa experience designed specifically for the Sheraton guest.”
Shine Spa debuted in 2010 as a global spa concept designed exclusively for the Sheraton brand. Eight out of 10 Sheraton guests, including male guests, say they are likely to consider using spa services when traveling, while 50% of guests only visit spas while traveling.
Sheraton is owned by Starwood Hotels & Resorts Worldwide, Inc. one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, and ElementSM.