Rare fashion shows now available for streaming on the Bloomsbury Fashion Central

YNAP, the world’s leading online luxury fashion retailer, and Bloomsbury, the dynamic digital hub for interdisciplinary teaching and research in fashion and dress partner to bring Fashion Video Archive to Educational Market. The resource will be made available for streaming on the multi-award-winning Bloomsbury Fashion Central platform in 2019. YOOX NET-A-PORTER GROUP (YNAP) and Bloomsbury announced a partnership … Read more

Eye liner with a wobble

How to get the ‘whoops, my eye liner slipped’ look

How to Write an Ecommerce Business Plan for Online Luxury Store Success

  So you have decided to create your own Online Store. What’s more you want to make it a luxury store. That’s incredible. But before launching, and although you think it is a dispensable step, you must create a business plan. In this article we are going to dive into the key elements that the … Read more

Balmain 2.0 to deliver a compelling brand experience to the growing Balmain Army

After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more