Tech enabled non-tech luxury brands to achieve significant growth in most valuable brands rankings

  This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more

Effect of Covid-19 on Luxury Brands

  Just like pretty much everything, sales of luxury goods were also affected by Covid-19. However, due to the recent news (Lifting of restrictions, vaccines, etc), an almost 29 percent increase has been noticed in the sales of luxury goods. Especially in luxury handbags. As reported by Bain & Company, who happened to be a … Read more

Gucci Introduces the Animal-free Demetra: A Luxury Bio-Based Material

New groundbreaking Demetra material is the result of Gucci’s desire to explore and innovate materials for the future. To mark Gucci’s first products made with Demetra luxury green material, three sneaker models – Gucci Basket, Gucci New Ace and Gucci Rhyton – have been introduced. Few games have had such an impact on street culture … Read more

Tech-luxury electric FF 91 debuts at FF Futurist Experience New York

  FF Futurist Experience Kicks Off in New York City. Faraday Future (“FF”), a California-based global shared intelligent mobility ecosystem company, is opening a newly created FF Futurist Experience, located at 5 East 59th Street in New York, NY. With its grand opening today, the public can view and experience the class defining ultimate-intelligent tech-luxury … Read more

New luxury cars on our radar: a racing beast, a sportier Bentayga, and new Morgan’s four-wheeled range

    Huracán Super Trofeo EVO2: Lamborghini Squadra Corse presents the new version of the car that will race in the Super Trofeo starting in 2022. Lamborghini Squadra Corse unveiled the Huracán Super Trofeo EVO2, the latest version of racing car that will be used across each of the three continental Lamborghini series, starting in … Read more

Luxury performance powerboat builder has new ownership with big plans

  Iconic Luxury Performance Powerboat Company Under New Ownership. Cigarette Racing Sells to Lionheart Capital & Billionaire Entrepreneur John H. Ruiz. Cigarette Racing Team specializes in custom-made, hand-crafted, high-performance powerboats. Its clientele has the most discerning taste for luxury and performance. Cigarette’s reputation as the market’s premier powerboat builder has roots deep in offshore racing’s … Read more