Boundaries of cabin luxury pushed with stone veneers

Bentley is the first car company offering stone interior veneers. In an era where every gram counts in the automotive industry, British luxury automaker Bentley presented an innovation with weight. Bentley pushes boundaries of cabin luxury with new and rare materials – stone veneers by Bentley’s Mulliner bespoke division. The slate and quartzite stone is … Read more

Bugatti is moving into completely uncharted waters with Niniette luxury yacht project

Bugatti and Palmer Johnson launch joint luxury yacht project. Flowing surfaces and lines create a perfect equilibrium between elegance and sportiness. The makers of the world’s fastest production super sports car, Bugatti, and the world’s largest motor yacht builder, Palmer Johnson, launched joint luxury yacht project called Niniette. The new series of carbon-fibre sport yachts is … Read more

Belonging is the new currency of luxury brands

Unlike traditional luxury, which is based on what a brand can offer you to the exclusion of others, tribal luxury is rooted in shared experiences

Luxury brands are failing in their storytelling

Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players

2017 Lincoln MKZ: The driving experience Lincoln calls quiet luxury

It’s a new day for luxury. Lincoln introduced the 2017 ‪‎Lincoln MKZ‬. Enjoy the view. Refinement. It’s crafted into every curve of the new 2017. Lincoln revealed a newly designed 2017 MKZ, focusing, says the automotive company, “on areas most desired by today’s luxury midsize sedan customer – quality, performance, and style.” The luxury midsize … Read more

The competition is over: Marriott and Starwood create the world’s largest luxury hotel company

Marriot hotels have competed with Starwood for decades. Now the competition is over. Starwood hotels were welcomed to the Marriott family. Marriott International announced the acquisition of Starwood Hotels & Resorts Worldwide. The transaction created the world’s largest hotel company. The combined luxury hospitality company will have 1.1 million rooms in more than 5,500 hotels, … Read more