Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury

L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more

The watchmakers catering more to women: Hublot Seeks Single Woman for $5 Million Watch

Women are bolstering the high-end watch business Hublot Chief Executive Officer: “You have three good reasons to work on this population” Ladies watches is a market worth $3.9 billion last year and set to grow 30 percent between 2010 and 2015, excluding inflation, according to researcher Euromonitor. “Women are buying more than men, women are … Read more

Luxury Brands on the rise in 2011 Best Global Brands report

Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more

Zegna, PPR and Eurazeo targeting luxury Italian brand Brioni

Luxury brands stalk Bond’s outfitter Suitors are stalking luxury Italian brand Brioni – known for dressing James Bond 007 and presidents including Barack Obama. Zegna, an Italian luxury brand, PPR, one of France’s biggest luxury houses, and Eurazeo, the French private-equity firm,  are all known to have had recent talks with the Bond suit-maker about … Read more

Qatar, the world’s largest exporter of liquefied natural gas, now world’s richest nation

Qatar now world’s richest nation, says IMF Qatar, the world’s largest exporter of liquefied natural gas, surpassed Luxembourg as the world’s richest nation in 2010, according to the latest estimates from the International Monetary Fund. The IMF estimates the Gulf nation will have the world’s fastest-growing economy for a second year. Qatar has a population … Read more

ABOUT US (The 2LUXURY2 Manifesto)

The Architecture of a Superior Life To be inspired is great; To inspire is incredible. Our Vision: Beyond the Hedonistic Moment 2Luxury2.com was created with the desire to bring the most thoughtful journeys of the world, brands to trust, and experiences that enrich your knowledge and extend your horizon. We handpick the very best from … Read more