Best Global Brands 2011

The world’s most valuable premium automotive brand in 2011

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The world’s most valuable premium automotive brand in 2011 is Mercedes-Benz. Twelfth place among the ‘Best Global Brands 2011’: Mercedes-Benz is the world’s most valuable premium automotive brand.  In the latest ranking by brand consultancy Interbrand, ‘Best Global Brands 2011’, Mercedes-Benz brand again took twelfth place – as it did last year – and is … Read more

Luxury Brands on the rise in 2011 Best Global Brands report

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Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more