boot 2014 – a much-hoped-for boost to the industry

  A good deal of optimism at the world’s biggest indoor yacht and water sports trade. Booming market for boat equipment. Charter market improving. Diving center attracted over 25 percent. Themed worlds extremely popular. boot Düsseldorf 2014 injected a good deal of optimism into the boat and water sports industry at a time of economic difficulties. … Read more

A suggestion for Burberry’s next line: toxin-free fashion

Greenpeace has found hazardous chemicals in Burberry clothes – it should, like its some of its rivals, join our Detox campaign

Sixteen global sustainability leaders seeking transformational change

It’s easy to beat ourselves up for not doing enough to speed up sustainability, but it’s important to celebrate courage and commitment

Inside the billionaires’ superyachts: helipads, tennis courts and a missile defence system

Boat builders can now design almost anything that the mega-rich can imagine – but most just want room for a giant TV

Polo and Advertising

“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more

The average spending of China’s high net worth individuals decreased by 15%

  Hurun Report releases Chinese Luxury Consumer Survey 2014 and Hurun Best of the Best Awards 2014. According to Hurun Report Chinese Luxury Consumer Survey 2014, the average spending of China’s high net worth individuals has decreased by 15%, with spending on gift giving down by a dramatic 25%. HNWIs are busier than ever. They … Read more