BMW announces two world premieres for Milan Motorcycle Show. BMW Motorrad celebrates its 90th anniversary in the BMW Museum. BMW presents two world premieres and three trade fair premieres at this year’s Milan Motorcycle Show, or EICMA, the 71st Salone Internationale del Motociclo, November 7th – 10th at the Milan trade fair centre. In addition … Read more
BMW R 90 S, the BMW Motorrad design icon, turned 40 this year. In 2013, BMW Motorrad celebrates also its nine decades. As a tribute to both these anniversaries, the BMW Group presented BMW Concept Ninety – a special model at the Concorso d’Eleganza Villa d’Este 2013 produces in partnership with the custom bike company Roland Sands … Read more
The embodiment of sheer elegance. Last year it was BMW Zagato Coupé. At this year Concorso d’Eleganza Villa d’Este, which runs May 24-26 on the picturesque shores of Italy’s Lake Como, BMW and Pininfarina present the sequel to this new design approach which saw creative exchange with other design studios. The close collaboration with the … Read more
BMW and Husqvarna Motorcycles launch TR 650 Strada and TR 650 Terra Two powerful characters for on-road and off-road riding Husqvarna Motorcycles, the oldest motorcycles in the world with an uninterrupted production record, extends its program of highly agile, dynamic single-cylinder motorcycles by adding two attractive new machines – Husqvarna TR 650 Strada and … Read more
BMW’s all-new luxury tourer – the K 1600 GTL – was named “2012 Motorcycle of the Year” by the editors of the Rider magazine. During a special visit to BMW headquarters, Rider’s Road Test Editor Greg Drevenstedt and Eastern Sales Manager Joe Salluzzo presented the coveted award to BMW Motorrad USA Vice President Hans Blesse and … Read more
Lake Como is calling — and this May, it answers with chrome, horsepower, and couture on wheels. There are few places on earth where luxury feels as effortless as it does at Villa d’Este. Perched on the shores of Lake Como, with its terracotta façades and manicured gardens reflected in the still water, the hotel … Read more