Mercedes-Benz launches a luxury vehicle subscription service

  The best of Mercedes-Benz, one amazing vehicle at a time. A monthly subscription, for a selection of vehicles. Coming soon to Philadelphia and Nashville. Mercedes-Benz USA announced the launch of Mercedes-Benz Collection, a luxury vehicle subscription service which allows customers to switch in and out of vehicles depending on their needs or lifestyle. In … Read more

Aviator offers a glimpse into Lincoln’s future

Aviator offers a glimpse into Lincoln’s future The medium luxury SUV segment represents more than a quarter of all premium SUVs sold. Appealing to millennials starting families, with the majority of vehicles sold to people ages 35 to 44, the medium luxury SUV segment saw sales of more than 585,000 vehicles in 2017. Lincoln Motor … Read more

Lamborghini and Cervélo join forces on limited-edition triathlon bicycle P5X

  Limited-Edition PX5, the triathlon bike by Lamborghini x Cervélo.   The Lamborghini of triathlon bikes launched at the Geneva International Motor Show 2018. This limited-edition speed machine unites Lamborghini amd Cervélo passion about performance. Cervélo’s triathletes lead the charge when it comes to racing, and now they can stand out from the crowd even … Read more

Maserati in captivating “total black” at the 88th Geneva Motor Show

Beauty in black. The Maserati Ghibli, Levante and Quattroporte at their darkest with the Nerissimo pack Italian luxury vehicle manufacturer Maserati chooses 88th Geneva Motor Show for European premiere of Ghibli, Quattroporte and Levante Nerissimo Edition. The luxury automotive house also launches “Officine Maserati” a new brand dedicated to Certified Pre-Owned programme by Maserati. Octo … Read more

Instagram – an effective but underused platform for many luxury brands. Report.

  Instagram is the biggest single source for conversations around luxury brands, and for some over half of the conversation around their brand is on the platform, according to the 2018 Luxury Brands Report released by NetBase, a leader in social media analytics. Instagram dominance was especially prevalent in the beauty, fashion, and high-end retail … Read more

The most beautiful automotive projects of the year rewarded at the 2018 Automobile Festival

The 33rd International Automobile Festival – An exhibition wich is unique in the world, bringing together the rarest and most spectacular concept cars.   The 33rd International Automobile Festival, an international meeting place for automotive art and design, took place from 31st January to 4th February 2018 at the Hôtel National des Invalides in Paris, … Read more