Polo and Advertising

“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more

Cate Blanchett introduces SK-II’s LXP Collection

Luxury cream LXP by SK-II, one of the most expensive beauty brands in the world, has been reformulated to offer even better skincare results for women seeking crystal clear skin. Powered by 8 times concentrated Pitera, the enhanced LXP range now includes new ingredients to deliver superior skincare benefits to restore skin’s youthfulness and keep … Read more

The winners of the Everyday Health Awards for Innovation

Winners of Awards for Innovation in Digital Health at 2014 International CES. http://www.youtube.com/watch?v=qfXTdAxX09s   2014 International CES, Everyday Health, along with the Digital Health Summit, announced the winners for the inaugural Everyday Health Awards for Innovation, honoring outstanding achievement in technology innovation aimed at improving health outcomes. The winners include wearable devices: a smartwatch for … Read more

The Olympics of cheese: Creamy blue Montagnolo Affiné tops World Cheese Awards 2013

‘Best Cheese in the World’: Bavarian Blue tops 2013 World Cheese Awards. Creamy blue Montagnolo Affiné made by Kaserei Champignon in Bavaria was awarded World Cheese trophy. The cheese beat two English Stiltons that had made it into the final 15 out of more than 2,700 entries in this year’s awards, staged on at the BBC … Read more

Daniel Radcliffe: ‘There’s no master plan to distance myself from Harry Potter’

He was the boy who brought Harry Potter to life – and feared he’d killed his own career in the process. Daniel Radcliffe talks about hairy legs, growing up in the spotlight, and why he never watches the films that made him famous