The mechanics of Hermès time

    Watchmaking and leather are brought together as one in “The mechanics of Hermès time” inspiring and playfull video animation dedicated to Hermes’ stable of watches. The magnificent fun animated film on the universe of Hermès’ watchmaking history presents Maison Hermès’s timepieces from 1912 to the present day illustrated by Philippe Dumas. The apparent … Read more

Emporio Armani’s first Swiss Made watches

      For the first time ever, Emporio Armani combines its design with Swiss watchmaking know-how Emporio Armani promotes its new Swiss-made watch collection which debuted at Baselworld 2014, a first for the Italian luxury brand, through a new cool video featuring a Swiss bank vault setting full of precious secret horological elements. Emporio … Read more

Objet d’art: Caran d’Ache x Lalique Limited Edition Crystal

  Baselworld 2014 saw the launch of CARAN D’ACHE Limited Edition Crystal, an encounter between CARAN D’ACHE’s creativity and French luxury brand Lalique. The famed Coutard design which René Lalique imagined in 1935 was the starting point of the luxury pen crafted from white gold, black ceramic or white ceramic.Caran d’Ache has reproduced this iconic … Read more

Best hard-top, two-seater performance cars ever conceived in “The World’s Greatest Sports Coupés Exhibition”

What car do you think is the great sports coupe of all time? Find the answer of 12 celebrity curators @ Peterson’s “The World’s Greatest Sports Coupés Exhibition”   What is the greatest sports coupé of all time? A special automotive exhibition at the Petersen Automotive Museum (Los Angeles) promises to answer this question by … Read more

Graff Diamonds’ $55 million dollar Hallucination watch

The talk of this year’s Baselworld – Graff Diamonds Hallucination.     British jeweller Graff Diamonds hits unprecedented heights at Baselworld 2014 by unveiling the most valuable timepiece ever created. Set with 110 carats of rare coloured diamonds, the Hallucination watch is based on a concept developed by Laurence Graff, chairman of Graff Diamonds. Hallucinating … Read more

L’Instant Chanel view by Patrick Demarchelier

L’Instant Chanel advertising campaign by Patrick Demarchelier.       Chanel’s iconic J12 timepiece gets a new update every year at Baselworld Watch and Jewelry Fair (Basel, Switzerland). For 2014, Chanel presented at more feminine design in the 365 version within its extraordinary three-tier stand designed by American architect Peter Marino. The name of the … Read more