This new showcase at Museo Salvatore Ferragamo in Florence provides food for thought on the socially relevant theme of sustainability and offers a new narrative on the paradigm shift in the world of fashion and art. Explore the Sustainable Thinking exhibition in Florence from April 12th 2019 – March 8th 2020.
The Sustainable Thinking exhibition offers fascinating insights into founder Salvatore Ferragamo’s innovative works and research on natural and recycled materials and features some of the most recent experiments carried out in the field of sustainable design.
The exhibition is accompanied by an exclusive collection of five shoes based on the original patents of Salvatore Ferragamo created between the thirties and fifties through the innovative and creative use of natural and recycled materials.
Tradition finds innovation
Unhindered by the shortages of material in times of war, Mr. Ferragamo created the famous ‘raffia and cork’ heel in 1938, by weaving together bits of raffia to create a one-of-a-kind upper over a sturdy cork heel.
In response to the growing and anonymous industrial production of the day, Salvatore Ferragamo re-introduced the romanticism of lace, by using it to create his shoe uppers. The novelty of this Tavernelle lace lay in the revolutionary introduction of colour, an innovation that underlined the modernity and refinement of its wearer.
The imaginative genius of Salvatore Ferragamo lay in his spirit of innovation, which is reflected in the cellophane and kidskin lace-up shoes created in 1941. Made from transparent layers of cellophane, the shoes have an iridescent and crystalline quality that became very popular with the fashion set of the times.
A fondness for alternative materials marked Salvatore Ferragamo’s creative genius, as exemplified by the unique lace-up fishskin boots created in 1930.
42 DEGREES CAPSULE COLLECTION
The exhibition was launched with a capsule collection celebrating Ferragamo’s Rainbow Wedge.
The collection is a tribute to – as the name suggests – the natural phenomenon of the rainbow, which occurs only when the sun’s light hits water droplets at the exact inclination of 42 degrees. Taking inspiration from a longstanding icon of the House of Ferragamo – The Rainbow Wedge – the capsule collection is born out a creative contest held amongst the young designers of Ferragamo, using sustainable materials.
SALVATORE FERRAGAMO UNVEILED BEIJING ‘CHINA WORLD’ GLOBAL FLAGSHIP BOUTIQUE
This week, Salvatore Ferragamo unveiled the new global flagship store in Beijing at the China World. The Beijing ‘China World’ global flagship, roughly 780 square metres, carries the complete range of Salvatore Ferragamo Men’s and Women’s collections: ready-to-wear, bags, shoes, small leather goods, silk accessories, jewellery, eyewear, perfumes, and timepieces.
Evoking the Vara shoe’s iconic hardware and grosgrain ribbon, the two-storey luxury boutique features a bronze panel façade illuminated by vertical LED strips. The ground floor offers a selection of the Women’s collections with the store entrance opening to a large, two-storey hall where the house’s coveted handbag collections are displayed. In subsequent rooms, accessories and ready-to-wear are displayed with ample space dedicated to shoes including a key highlight focal wall devoted to the product category.
The exclusive VIP room, accessed through a private elevator, will cater to celebrity needs and private Ferragamo events. The new store at ‘China World’ is celebrated with LEED Gold certification (leadership in energy and environmental design).