Perrier-Jouët’s artistic celebration of life – “The Enchanting Tree”

As we proceed into this fresh season, prestigious Epernay-based producer of Champagne Perrier-Jouët (founded in 1811 by Pierre-Nicolas-Marie Perrier-Jouët) unveiled an enchanting spring design. “The Enchanting Tree” designer installation envisioned for the House by Dutch architect Tord Boontje is a champagne service wreathed in anemones, its flutes blossoming from the base of an ice bucket. The suspended golden branches can be used to hang six Perrier-Jouët flutes. The new champagne service reinvents a ritual in which each participant picks a flute from the tree.

This artistic celebration of life inspired by Art Nouveau, features hand-worked metal branches, individually soldered leaves and anemones lacquered in white.

A large scale version of “The Enchanting Tree” was created by Tord Boontje for the launch event at the Saatchi Gallery in London. Perrier-Jouët cellar master Hervé Deschamps raised a glass at the big reveal and invited the guests to pick a flute from the tree and celebrate the spring! The big installation will return to Epernay to be part of the champagne house’s private collection of Art Nouveau pieces of Art.