Founded in 1811 in Epernay, Maison Perrier-Jouët is one of France’s most historic champagne houses, but also one of its most distinctive, renowned for its floral and intricate champagnes. Perrier-Jouët is diversifying the tourism potential of the Champagne region with a mansion, a bar and boutique.
Belle Epoque Society is a comprehensive array of experiences around champagnes, at Perrier-Jouët‘s historic site on avenue de Champagne in Epernay. The new offer encompasses three complementary spaces: the brand new Cellier Belle Epoque, the Maison Belle Epoque and the Perrier-Jouët Champagne Boutique.
The Cellier Belle Epoque by Perrier-Jouët is a champagne bar offering a varied schedule of events and a series of unique experiences, enabling visitors to explore the historical and cultural heritage of the house, to taste champagnes in relation to artworks, to discover champagne and food pairings created by Maison Perrier-Jouët Cellar Master Séverine Frerson and the house’s new head Chef Sébastien Morellon, and to participate in encounters with guest personalities.
The Cellier Belle Epoque has been envisioned as a lifestyle space, with nature – an endless source of inspiration for Maison Perrier-Jouët throughout its 200-year history – at its heart. Inside, a hanging green installation echoes the landscaped garden created in the inner courtyard of 26, avenue de Champagne. Outside, visitors can relax in protected natural spaces, prolonging their experience by tasting Perrier-Jouët cuvées paired with the cuisine of Sébastien Morellon. On the opposite side of the avenue, the Maison Belle Epoque is opening its doors to the public for the very first time. This elegant mansion, formerly the home of Perrier-Jouët’s founding family, has been designated a UNESCO Word heritage site. It houses the largest private collection of French Art Nouveau in Europe, a remarkable testament to the close ties uniting Maison Perrier-Jouët and this artistic movement.
The Maison Belle Epoque will welcome visitors on its extensive terrace overlooking the garden – an enchanting setting in which to discover Sébastien Morellon’s cuisine during lunches.
Next to the Cellier Belle Epoque, the Perrier-Jouët Boutique has been a huge success since 2019. it is now reopening with an on the-spot personalisation service for Perrier-Jouët cuvées and an enriched offer featuring exclusive new products, including books, stationery, and honey from the beehives installed in the house vineyard in order to preserve biodiversity.