Michelin Guide is choosing to launch the 2021 edition in Cognac region of France



The Michelin Guide Choses the Cognac Region for the Launch of the 2021 France Guide. Moving the star ceremony from Paris to Cognac is further proof of the gourmet guide’s commitment to terroirs, local producers and the quality food chain.

@BNIC x @Michelin Guide France

The Michelin guide will host its next Cérémonie des Etoiles (Star Award Ceremony) in the Cognac region on January 18, 2021. In addition to the ceremony celebrating the new starred establishments selected by the Michelin inspectors, this getaway in Nouvelle Aquitaine in the middle of the distillation period will be an opportunity to learn about developments of Cognac, one of the world’s flagship spirits. Under the leadership of the Bureau National Interprofessionnel du Cognac (BNIC), the sector is making sustainable viticulture a collective and irreversible practice and developing more sustainable
production and consumption methods.

For 120 years, Michelin Guide inspectors have scoured the regions of France in search of the best restaurants and culinary talents. Since 2013, the Michelin Guide has organized a ceremony celebrating the great establishments, young chefs and others who have chosen to pursue these challenging professions. On January 18, the Michelin Guide team and guests will gather in Cognac to celebrate a region with a particularly rich gastronomic heritage (truffle cultivation, cheese making, oyster farming, fish farming, etc.) and several wine appellations that share the same vineyard as Cognac, such as Pineau des Charentes and Charentais wines. In a region with such generous bounty, the honor paid by the Michelin Guide to the various culinary trades, especially that of sommelier, demonstrates its full meaning.