Marilyn Forever: Chopard Celebrates the legendary movie Star

On the occasion of the 65th Cannes Film Festival, of which Marilyn is the figurehead, Chopard is unveiling an exceptional series of 25 unpublished photographs of the star by Milton H. Greene, along with a stunning tribute jewelry creation designed by Caroline Scheufele.

25 unpublished images of the amazing Marilyn, exhibited during the 2012 Cannes Film Festival, were taken by fashion photographer Milton Greene, whose friendship with the star was legendary. 25 portraits that tell the story of the grace, the mystery and the diaphanous vulnerability of an exceptionally photogenic star with a thousand different facets. This exhibition will be previewed throughout the Cannes Festival, before touring the world during the rest of the year.

Behind the Hollywood goddess was a woman with both darker and brighter sides to her nature. Chopard’s Caroline Scheufele has drawn inspiration from this icon to design a jewelry creation of timeless elegance. The desire to honor Marilyn’s legend naturally called for an equally legendary stone. What could be better than diamonds to pay tribute to the woman who sang Diamond’s are a girls’ best friend? The shimmering gleam of white gold vividly conveys the star’s enchanting radiance. This magnificent necklace – a cascade of heart-shaped, briolette-cut and brilliant-cut diamonds – will be worn by Eva Herzigova for the mounting of the steps ritual on the opening night of the Cannes Film Festival on May 16th, along with a splendid pair of earrings set with heart-shaped and brilliant-cut diamonds. (total carat weight of suite: 210cts) Or what can happen when jewelry embodies a legend…

The event is part of the long history of the ties binding Chopard to the world of film-making. Official partner of the Cannes Festival for the 15th year, the Geneva-based jewelry and watchmaking House illuminates the Festival with its incomparable sense of glamour, culminating in the mounting of the steps ritual.

Since redesigning the Palme d’Or, Chopard has constantly strengthened its ties with the movie world. Loyal to its tradition of patronage, the company testified to its commitment to the “seventh art” by creating a new award, the Trophée Chopard. Awarded each year, it aims to encourage promising new young actors and actresses. Chopard also associates with major productions and talented directors, such as Woody Allen and his Midnight in Paris, or Nine by Rob Marshall – a film for which the Geneva company designed an exclusive Haute Joaillerie collection. A boundless range of shared encounters, desires and emotions, all suffused with Chopard’s extraordinary creativity, characterised by a world of dreams and a peerless sense of the exceptional.