French director-producer powerhouse Luc Besson has entered on a new venture: a luxury cinema offering gourmet food to patrons. His EuropaCorp studio has opened a multiplex just outside Paris, in a bid to put it on the same footing as other French studios such as Pathe and Gaumont.
The 12-screen cinema is located in the newly-built Aeroville shopping mall near Charles de Gaulle airport and already contains a string of boutique names. EuropaCorp CEO Christophe Lambert said the company had invested over m in the facility, which contains a live performance space, two luxury cinemas with a VIP lounge where gourmet food retailer Petrossian will serve caviar and champagne, an Imax screen, and eight standard cinemas.
The multiplex opened with a red-carpet premiere of Besson's latest film, The Family, in which Robert de Niro plays a mobster trying to hide with his family in a small French village. Lambert said Europa is aiming to open seven more cinemas by 2020.
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