Louis Vuitton welcomes new chapter to high-end perfume collection. Conceived as invitations to journeys, Louis Vuitton fragrances are inspired by emotions and moments suspended in time, says Louis Vuitton. The Master Perfumer Jacques Cavallier Belletrud has written a new chapter to join the seven perfumes in the collection unveiled in 2016. . The trail of the new fragrance, “Le Jour Se Lève”, is a smiling scent of optimism at daybreak.
Creating a luminous accord, the new niche fragrance is presented in the same minimalist bottle as the original collection, designed to be refilled at perfume fountains in Louis Vuitton stores. To accompany every manner of journey, a luxury travel set is available with a 7.5ml bottle and four refills.
These concentrates of pure emotion were composed in Grasse at Les Fontaines Parfumées, accompanying those who wear them wherever they travel, a journey that begins on the skin.
“Le Jour Se Lève” fragrance evokes daybreak, the passage from shadows into light and the first rays of warming sunlight on the skin. To capture this unique moment, Jacques Cavallier Belletrud chose mandarin, accompanied by Jasmine Sambac, magnolia petals, osmanthus and a subtly tangy blackcurrant.
The luxury house also unveiled “The Spirit of Travel”, the first Louis Vuitton campaign starring Emma Stone.