Le Grand Musée du Parfum Paris – Le jardin des senteurs. Opening to the public on December 1st.
New Perfume Museum to Finally Open in Paris. The creative process and the power of smell will be discovered in the “capitale du parfum,” rue du Faubourg Saint-Honoré…
From this December, Paris and the building that was previously home to the Christian Lacroix fashion house are opening the doors to Le Grand Musée du Parfum/ Grand Perfume Museum. Privately financed, the new interactive museum dedicated to perfumery intends to be a fully imersive experience situated at the intersection of art and science. Interestingly, despite its international influence, French perfumery has not previously been on display in Paris.
“An ambassador for French luxury houses and the French art of living, fragrance is one of the crowning jewels in the French economy,” explained Le Grand Musée du Parfum organizers. “Yet, despite its international influence, French perfumery has not previously been on display in Paris;
there has never been an emblematic space worthy of its true measure.”
Supported by the Syndicat français de la parfumerie (SFP), the new cultural institution is a 1,400 square meter residence set within a large green space at 73 rue du Faubourg Saint-Honoré. As SFP represents the interests of over 60 French perfume houses, we expect to see all these brands
included on the map.
According to the organizing team, the art space “will examine three major periods in the history of perfume — from the Egypt of the Pharaohs to the present— inviting visitors to discover a unique olfactory collection consisting of more than 60 scents.”
Designed by U.S. company International Flavors & Fragrances (IFF), the scenography has been conceived in accordance with the latest technologies and calls for a real immersion. The path proposed by the museum’s curators follows three universes: “Histoires de parfums”, “Immersion sensorielle” and “L’art du parfumeur” (the history of perfume, sensory immersion and the art of the perfumer). The audience will discover the secrets of creations of the most famous perfumes and will leave with their own perfumed business card.
What is the cultural significance of perfume? The Grand Musée du Parfum aims to answer some of the big questions raised by perfume like: “Why is perfume so associated with France, and particularly Paris? How do our sense of smell and olfactory memory work? How are smells and emotions connected? What is the underlying creative process of the top contemporary perfumers?”