Hugo Boss plunges into 3D experiences

Hugo Boss goes high-tech for 3D “New Dimension Beijing” Fashion Show

On May 18, Hugo Boss will unveil the 3D “New Dimension Beijing”, an event that tries to compete with 2011 Burberry’s fashion show in Beijing. Over a year ago, Burberry combined virtual image technology with holograms and live-streaming via

The “BOSS Black Fashion Show” will showcase the Fall Winter 2012 BOSS Black collection at a live runway show and via a live-stream on in 3D. The show will be optimized for iPhone apps and social media. Hugo Boss is providing free “BOSS Black” 3D glasses, which can be ordered via hugoboss, and through Facebook.

In the run-up to the event at the National Agricultural Exhibition Center, to be hosted by Patrice Bouédibéla and Wang Yi-zhi, Hugo Boss is providing a video diary.

The WAY TO BEIJING video diary by Miss HUGO BOSS is providing top secret insights into the arrangements for the BOSS Black Fashion Show Beijing. In the latest episode Miss HUGO BOSS meets up with her fashion blogger friend Nancy and helps her pick out the perfect outfit for the red carpet.