Geneva Motor Show 2012: carbon neutral Alcantara transcends passing trends

“Made in Italy” Alcantara on display the Geneva Motor Show

From the Maserati GranTurismo to the Fiat 500L, Italian Alcantara luxury leather is prominently on display at the 82nd annual Geneva Motor Show.

Top-of-the-line automobiles making world premieres in Geneva, such as the Aston Martin V12 Zagato, the Maserati GranTurismo Sport, the BMW M550d and the Fiat 500L, feature Alcantara in their interiors – on seats, headliners, pillars, door panels, steering wheels and gearsticks.

Soft, wear-resistant and 100-percent Italian made, Alcantara has become a luxury material of choice not only for cars, but also within the fashion, interior-design, boating and consumer-electronics industries.

The interiors of Fiat’s Abarth range, from the 595 up to the Punto Scorpione, are dressed out with the Italian material as well, thanks to its breathability and stylish flair. The Toyota GT 86, on display for the first time in Europe, and the Citroen DS4 Racing also have turned to Alcantara to underline their racy designs.

“Luxury-interior designers have chosen Alcantara because its elegance and texture transcend passing trends in much the same way as the auto industry’s leading brands,” noted Andrea Boragno, chairman and CEO of Alcantara. “We are talking about the Maserati GranTurismo Sport, making its world premiere in Geneva; the Jaguar XK RS with its steering wheel in Alcantara; the Audi TT RS Plus with its headlining, and the BMW M550d and BMW X6 M50d which use Alcantara on ceiling, door panels and seats.”

Alcantara also is “carbon neutral,” an attractive feature for a number of automakers, especially in the design of hybrid vehicles and concept cars where the focus often turns to the environment. The Peugeot 508 RXH shown in Geneva, for example, features the Italian-made material.