The glitz of the 1970s will roar back to life @ Concorso d’Eleganza Villa d’Este 2015

Celebrate the 70s at this year’s Concorso d’Eleganza Villa d’Este. This year’s works of art on wheels @ Concorso d’Eleganza Villa d’Este. The Concorso d’Eleganza Villa d’Este is considered one of the world’s most exclusive and tradition-steeped stages for historic cars and motorcycles. At the 2015 Concorso in the northern Italian town of Cernobbio the … Read more

What does the rise of digital marketing mean for luxury brands?

As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?

Top richest F1 drivers of all time

The Top TEN Wealthiest Formula One Drivers Of All Time, revealed by Wealth-X. Seven-time world champion Michael Schumacher has an estimated net worth of US$780 million, according to Wealth-X list of the top 10 richest F1 drivers of all time, which includes active and retired race car drivers. Schumacher’s wealth represents 43% of the combined net … Read more

Dramatic drive: Jaguar’s most ambitious publicity stunts to date

 Jaguar XF to perform world’s longest high-wire water crossing.
#NoOrdinary: All-New Jaguar XF to be Revealed in a Dramatic High-Wire Drive Ahead of New York Auto Show Debut.

Jaguar XF 2015 model

Jaguar wants to bring a new meaning to driving by wire with its most ambitious publicity stunts to date. To highlight the lightweight and agile credentials of the new Jaguar XF model, the automotive manufacturer will showcase a dramatic drive across London on 24 March, one week ahead of its public motor show debut in New York.

Jaguar have teamed up with expert British stuntman Jim Dowdall, veteran of dramatic action stunts in movies including Bond, Bourne and Indiana Jones, to perform a world’s longest high-wire water crossing in the all-new Jaguar XF.

Jaguar XF stunt

Jaguar XF logo

Jaguar XF 2015-
The dramatic drive, across two 34mm-diameter wires suspended high above water will be streamed globally on jaguar.com/newxf at 19:00 GMT on 24 March.

XF was first launched in 2007 and is Jaguar’s biggest selling and most awarded car. The next generation XF is completely new from the ground up and will be the second Jaguar model to use the brand’s advanced aluminium-intensive architecture.

“I believe the all-new XF will be the best looking car in its class. Elegant, handsome and with proportions that imbue a great sense of integrity – the all-new XF will be true to the strong tradition of sporting Jaguar saloons while being completely of its time,” said Ian Callum, Director of Design, Jaguar.

The new XF will make its global motor show debut in New York on 01 April. The all-new XF will go on-sale from Autumn 2015 and will be built at Jaguar Land Rover‘s Castle Bromwich plant.

Jaguar XF 2015--

Jaguar XF 2015-

Jaguar XF 2015

Jaguar XF -

 

 

Trefecta high-tech e-bike with the military in mind

Simply Stunning superior carbon fibre design. A precision engineered high performance, all-terrain e-bike. The ultimate E-bike of 2015 is called Trefecta and represents the maximum synergy between man and machine. Trefecta is setting the standard for the e-bikes of tomorrow. According to Trefecta Mobility, the only way to truly differentiate is to start with a clean … Read more

Henrik Fisker’s Aston Martin Vanquish-based Thunderbolt concept @ 2015 Amelia Island Concours d’Elegance

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