Estée Lauder launches First Luxury Fragrance Collection with ScentCapture Fragrance Extender technology

@Estée Lauder First Luxury Fragrance Collection

Estée Lauder‘s first Luxury Fragrance Collection introduces a new world of scents inspired by the wonder of nature’s most breathtaking moments. The 8 exquisite fragrances are crafted with unique ingredients and designed to heighten your senses while illuminating your mood for up to 12 hours. Estée Lauder says that you should let your mind imagine them and let your senses feel them. The ScentCapture Fragrance Extender technology is specially formulated to allow each Estée Lauder scent to last up to 12 hours after a single application.

The new Luxury Fragrance Collection will take you away in one spritz.

Featuring a first-of-its-kind luxury fragrance innovation, ScentCapture Fragrance Extender technology, the scent lasts up to 12 hours.

When Mrs. Estée Lauder created Youth-Dew bath oil in 1953, she revolutionised the fragrance industry. Seventy-five years later, the brand carries on her legacy with the introduction of a new Luxury Fragrance Collection, eight extraordinary fragrances that take the wearer to enchanted, undiscovered places.

Uniquely crafted by some of the world’s most renowned perfumers, each distinct fragrance is a one-of-a-kind creation designed to ignite the imagination and unlock a heightened sensorial experience. Nature and science collide to keep each unforgettable moment alive with a first in luxury fragrance longevity. Estée Lauder’s new and exclusive Fragrance Extender technology is specially formulated to allow each scent to last up to 12 hours after a single application. In addition, each of the scents in the Luxury Collection were demonstrated in independent neurosensorial testing to evoke specific emotions in those who were drawn to them.

Estée Lauder Desert Eden fragrance brings to mind the breathtaking moment when the sun’s rays over the desert at dawn. The fragrance mingles the warm mystical scents of burning Incense, noble Sandalwood and sublime Turkish Rose, and that lasts up to 12 hours with the exclusive ScentCapture Fragrance Extender.

@Estée Lauder First Luxury Fragrance Collection

Dreamy as the night, delicate as the dawn. Meet Blushing Sands, the soft and sensual scent of Vetiver, Pink Pepper, and Musk Accord, a combination that transports you to dancing across the dreamy dunes, to prosper in a lush and warm oasis for the senses.

SenseTheMoment: you’re walking among plum trees under a moonlit sky and in one exhilarating moment, an irresistible breeze takes you sky high among swirling stars. Capture this feeling with one spritz of Sensuous Stars perfume.

Tender light perfume has notes of Citrus Green, Chinese Tea Accord, and Florentine that enhances emotions of Joy. The distinctive fresh scent of an exclusively crafted Chinese Tea Accord is surrounded by the ultra-luxe freshness of Bergamot and warm, velvety Florentine Iris. Inspired by the warmth and joy of sunlight.

Paradise Moon floral leather perfume is like an escape to a moonlit forest filled with unexpected temptations for the senses and rare, tantalizing flowers.

Radiant Mirage perfume envisions a timeless road taking you into a new realm of the senses. The more you try to describe it, the more it escapes definition. Creating a mirage, ever present, yet always an adventure just beyond reach. This fragrance has an optimistic, positive feeling. […] At its heart, the scent of Jasmine Sambac from China, whose dainty white flower belies its intoxicating aroma. It is surrounded by the warm contrasts of Australian Sandalwood and Indonesian Patchouli.

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Can a fashion circularity ecosystem be built by converting end-of-life textile ‘waste’ into new yarns?

Ambercycle Raises $21.6 Million to Build Circularity Ecosystem in the Fashion Industry.

Ambercycle converts end-of-life textile ‘waste’ into new yarns for apparel brands and manufacturers; @Ambercycle

Environmental and governmental agencies estimate that over 120 billion garments are discarded annually.

Materials science company Ambercycle announced the closing of an oversubscribed $21.6 million Series A financing from H&M CO:LAB, KIRKBI, Temasek, BESTSELLER’s Invest FWD, and Zalando. With this new funding, Ambercycle has raised a total of $27 million in order to develop infrastructure and materials for circularity within the fashion industry.

Ambercycle was founded in 2015 by Shay Sethi and Moby Ahmed with the goal of building circularity for the fashion industry. The company’s breakthrough process, Ambercycling, separates and purifies post-consumer textile waste at the molecular level to produce regenerated materials that brands and designers can craft into new garments. This simultaneously reduces the materials going into landfills as well as the need to extract finite resources from the planet.

The company’s first solution, cycora, is a breakthrough material that makes use of old garments by regenerating end-of-life textile waste into new fabrics. cycora serves as a direct replacement to the tens of billions of pounds of polyester used annually, and emulates the functional characteristics of these conventional fabrics while allowing apparel brands and designers to produce high quality garments with circularity in mind.

“The transition to circularity in fashion is inevitable” said Shay Sethi, Co-Founder and CEO of Ambercycle. “We are building an ecosystem in which materials can exist in harmony with humans and the environment. Our breakthrough molecular regeneration process enables a clear vision for circularity, in which fashion can flow in and out of our lives. Not only will this improve the sustainability performance of the items in our closets, but it builds a new way for us to interact with our materials.”

@Ambercycle

Damir Hamzic, Head of Circular Plastic investments at KIRKBI, says: “In KIRKBI, Circular Plastics is a new thematic investment area where KIRKBI wishes to  support the movement towards a world where plastics never become waste. Globally, a significant part of plastic waste generated comes from textiles. In

Ambercycle, we see a promising company within textile-to-textile recycling led by a highly dedicated management team and through this investment we want to support the further development of the company’s ambitious plans.”

Over the past few years, the company has proven the technology by building a pilot plant in downtown Los Angeles. With the funds raised the company plansto scale up production of cycora. The innovative material has already been used in successful collaborations with Los Angeles streetwear brands like Justin Mensinger, select luxury brands, and most recently by industry giant H&M for its 2021 Circular Design Story Collection.

“We are delighted to support Ambercycle with this recent collection and are excited to continue being part of their successful journey. The H&M Group has an ambitious goal of making our business fully circular by 2030 and we truly believe in the team behind Ambercycle with their exceptional dedication to their mission. With this new funding round we look forward to partnering with them as they scale commercially.” said Erik Karlsson, Acting Head of H&M CO:LAB.

@Ambercycle

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